One-hundred-year-old Shanhaiguan invites new packaging design activities to start

[China Packaging Network News] On January 20th, the well-known old brand in Shanhaiguan Shanshan ushered in the commemorative release of the 115th anniversary. The activity site announced that the series of activities for the 115th anniversary of Shanhaiguan's soft drinks officially kicked off, and launched a double ringing event for customers to publicly solicit the design of "Special Bottles for Shanhaiguan Steamboat State Banquet" and "Shanhaiguan cans".

This theme is a commemorative event of “a bottle of soft drinks and a city”. During the time and space transformation of the four different scenes on the scene, the Shanhaiguan story closely related to the growth of all Tianjin people was evoked. As an old soda with numerous glorious pasts, Shanhaiguan not only carries the memories of this city in Tianjin, but also records the development and ups and downs of the national industry. As the highlight of the 115th anniversary celebrations, the launching ceremony of the conference initiated the unveiling ceremony for public solicitation for the “Special Bottle for Banqueting of Shanhaiguan Steamboats and State Banquets” to pay tribute to the classics; at the same time, it also passed four cans of “leaving room for imagination”. The dolls announced the news of the collection of new packaging designs, which is intended to promote the classic heritage and innovation of the old brand in the new era.

According to the relevant person in charge, “Shanhaiguan’s soft drink carries too much memory from the citizens of Tianjin. Since relisting in 2014, we have been seeking a communication model that matches the current market and consumers, and we have continued to improve our product tastes. Strive to achieve consumer's heavy hopes for this brand.Shanxuan soft drinks was once the designated beverage of China's state banquet in the 1950s, and the current Shanhaiguan soft drinks is the classic formulation of the 50's, so we hope that through this commemorative event, To trace back the special traces of that era, we also hope to create a platform for communication with more consumers by recruiting new forms of packaging activities from consumers to pass on the 'old' classics and strive to create new classics."

The 115th Anniversary Announcement held by Shanhaiguan also opened the curtain for Shanhaiguan's 2017 series of events. At the beginning of 2017, Shanhaiguan soda has already launched activities in the city, including “100 stores in the city” and “Excellence in the Years,” with local characteristics in Tianjin, to the greatest extent possible to benefit local consumers in Tianjin. Tianjin's brilliant and branded brand has continued to write a new Shanhaiguan “Tianjin story” along with each family in the city.