Charm stationery products must have six elements, which are indispensable. Charisma cannot be accepted or imperfect. The psychological mechanism by which glamour can trigger attraction is the projection of perfect potential hunger for people living in imperfect worlds. Therefore, style, form, content, aesthetic preferences, etc. will change, the essence of charm or the six elements of charm are consistent.
1, exquisite
Exquisiteness is related to the price grade of stationery products, but it is not a linear causal relationship. Selling 3 yuan a can of Coca-Cola, tens of dollars of Gillette front hidden razor, and selling 800 yuan Nike shoes, 2000 yuan Philips washing razor, and the price of 5000 yuan iPhone, more than 10,000 yuan Sony VOIAZ series notebooks, and hundreds of thousands of Rolex watches, these industrial products, are reflected in the exquisite quality.
2, details
Many people understand the details as elaborate, such as the coloring of Japanese lacquerware and the complicated etiquette of flower-cutting tea ceremony. This kind of patience and meticulous craftsmanship is the details, but not the details: the details are not trivial, but based on the extension of exquisiteness, that is, twelve words: one in the table, one inside and outside, no embarrassment.
The details also mean a full understanding of the product structure. This requires a lot of enthusiasm, and it is necessary to chew the aftertaste repeatedly instead of swallowing it. But in fact, most people have not spent such time. We just want to repeat and hope that product developers ask themselves: Do you really spend time on your products? Has it reached the level of the night? If the answer is no or uncertain, you need to know what to do.
3, style
Products that are exquisite and detailed will surely present a unique form and style – in fact, products that are refined and detailed have already completed 80% of creative stationery. This style can be called style.
We have said that the highest level of product is a unique style, which constitutes a brand element that cannot be copied. But the style itself is a cage, which in turn limits the diversity and diversity of the product. Sometimes, this restriction makes the brand “outdatedâ€.
4, minimalist
In a variety of styles, minimalism has become the mainstream style of fashion consumer goods, and has a direct relationship with urbanization, material rich and other living environments. In the grassland where the wind and the grass are low, the aesthetic style is still bright and beautiful, and the pattern is complicated. Because the lack of grassland is not monotonous and pure, but lively and popular.
The fascinating element of minimalism is to remove the tedium, that is, to delete all unnecessary content and forms, to retain the most core elements, to form the minimalist beauty of the content, and the strong memory of perception.
Subtraction is harder than addition, because good things are reluctant to give up. Determine the priority, and then the idea of ​​the last filter will be concise and clear. If you see the "WOW" of this final result, you will become. Otherwise, you have to work hard in four dimensions: simplicity, clarity, priority, and final focus.
5, material
Material is a key element of glamour. The material is actually a combination of touch, smell, feeling and even taste. Materials, their processes, colors, composition, etc., can convey the association of texture, temperature, taste, etc. to customers.
The choice of material must be related to the product's grade positioning, customer aesthetics, and so on.
6, packaging
Remind the packaging. The packaging we are talking about is not only the packaging design, label, outer box and other products, but also the protective packaging in the logistics process, as well as the packaging auxiliary materials for the internal fixation and thermal insulation devices to maintain the temperature and position of the product. .
The above three types of packaging must be considered in a unified manner until the product is delivered to the customer, in the same state as the product developer opens the packaging in the laboratory.
Again, the relationship between packaging and products is not the relationship between clothing and the body. Packaging is not only the protection of the product, but a part of the product, just like the skin is inseparable from the body.
If you can't make a product without quality and no quality, there is no possibility of charm. Charm is not only based on qualified quality, but also must be quality. Chinese manufacturing must be respected as much as German manufacturing and Japanese manufacturing, and Chinese products must be respected. In order to be respected, quality and humanity, both are indispensable. Be a real creator, not just a businessman.
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