Sports brand has become the number of businesses selling "main force"

Reporter recently visited the capital of the businesses found that despite many months of the mall sales are not satisfactory, and some even sales fell badly, but as a sports brand mall important sales category has not been much larger environment Impact, still maintain a gratifying situation. Some merchants have even flocked to customers because of the sales activities of sports brands. It is understood that since this year, sports brand sales accounted for 20% -30% of sales of many shopping malls, it can be said that the sports brand has become the "main force" sales of many businesses.

● sports brand sales gratifying

This year, shopping malls promotions more frequently, the reporter found that whenever sports brand promotions, always able to bring together many consumers.

Yesterday, the reporter visited the Blue Island Building is doing activities. Starting from Father's Day, the revitalization of the western part of Blue Island has led to a promotional campaign called "Crazy Sport," which will last until August. Activities organized a large number of three to six off well-known sports brand products, some as low as two percent off. Blue Island official told reporters that while the promotion in the Western District, Eastern sports brand district sales are also very gratifying. Eastern Adidas, Nike and other shops are Class A shop, ample area of ​​goods, very influential in the capital. The official said that the two regions of the sports brand sales in at least can account for more than 20%.

Not long ago, the reporter Guiyou Building, Jianguomen store to see a layer of Nike counters are holding "full minus" activities, equivalent to 30% discount. This move has attracted many customers to choose the product. According to Guiyou Building Marketing Planning Department introduced the store's sports brand sales in good condition. She also told reporters that Guiyou Building Tongzhou store brand adjustment, the introduction of Adidas, Nike, Li Ning and other well-known sports brands. Jinyuan new Lufthansa MALL is an important commercial facilities in western Beijing, the planning and promotion department personnel told reporters: "Well-known sports brands to the mall can be discharged to the top ten overall sales in recent years are true, stable sales. Xinzhongguan Shopping Center related personnel told reporters that the financial crisis did not have a direct impact on the sports goods in their stores, sales continued steady.

Reporters visited found that, even in some weekdays "salesperson more than customers," the mall, its sports brand sales area is still trying to try on clothes or shoes.

A number of mall-related responsible person told reporters that although from the second half of last year to this year, shopping malls and men's clothing sales over the same period in previous years have varying degrees of decline, but overall sports brand sales rose steadily.

● outdoor product sales have potential for development

In the downturn of the economy, well-known sports brands are still able to maintain a good sales momentum, to prove that it is in line with the overall market trend. Insiders said that at present, Nike, Adidas and other sports brands have Ya, Win Road and many other agents, these agents to buy goods through cash, there is greater sales pressure, they must be frequently discounted inventory digestion. Compared to a few years ago, few discount sports brand, now many rounds, continuous discount promotions, no doubt attractive to customers. In the next period of time, sports products still have more room for development.

By interviewing several industry experts and reporters, it is learned that with the continuous development of the market, the outdoor, children's and jewelery products in shopping malls also have great potential for development.

A senior business expert told reporters that as the market matures, children-related goods will become a new potential growth point. At present, the number of domestic children's products suppliers is small and the R & D strength is not enough, which directly leads to slow updating of their products. The reason why sports products can be popular, mainly due to its high frequency of product updates. As long as the domestic business can break the bottleneck of the slow update of children's products, you can get new profit growth point. There are experts believe that outdoor products similar to sports goods will usher in new opportunities for development in the near future. In addition, gold, jewelry products also have greater growth potential.

● sports goods selling

Can not be separated from the pursuit of young people

Business experts believe that at present, China's overall economy is in a period of rapid growth. At this point, young people will gather in the cities, leading to younger urban teens. As we all know, most young consumers have a soft spot for sports brands, they become the main crowd to buy sports brands, and for young people in the city, many of them are fans of well-known sports brand. At the same time, the trend of sports brand sales is also influenced by the idea of ​​nationwide fitness. Nowadays everyone pays more attention to physical exercise to maintain a good body. Against this background, sportswear is naturally becoming an indispensable part of daily necessities. So from this, it is reasonable to usher in the rapid growth of sports brands.

The industry believes that the reason why sports goods can maintain steady growth during the economic downturn, but also inseparable from its product features. In a sense, sports products can be said unlimited access to necessities. Consumers can not buy fashion, but the necessities of life they will buy. When close to the necessities of goods discount sales, the attractiveness of customers can be imagined. Sports capital held in a number of shopping malls in Beijing, "sales sinks", "Sports Daji" are based on this.

Guo Zengli, director of China Shopping Center Industry Information Center, thinks that there is a particularity between sports goods and footwear, leather goods and other categories. Its well-known brands only Adidas, Nike, Puma, Reebok, Mizuno, Li Ning, more than 10, the major shopping malls are also these brands, so the audience is more focused. In addition, sports brand products update frequently, such as basketball shoes, each brand new products into the store every month. The constant introduction of new products on the pursuit of fashion trend of young customers have a great "lethal."

The relevant person in charge of many shopping malls in the capital all said that in today's market, the sports goods and the consumer's mentality of spending the most consistent, the most consumers get the recognition. Compared to women's and other categories, the most popular sports goods audience.

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