Talking about the Inspiration of Mooncake Packaging

After the Mid-Autumn Festival passed, the "smoke smoke" of the moon cake wars quickly dispersed. However, the topic of mooncake packaging still leaves people in the industry and outsiders divergent.

In fact, mooncakes are notoriously difficult to sell, and the reasons are many. In addition to the quality of mooncakes, packaging is a major factor. Therefore, many manufacturers do not hesitate to spend a lot of money on the moon cake packaging to make a fuss. However, some moon cake packaging is very ridiculous and is not welcomed by consumers. The practice of packing mooncakes for self-selected mooncakes before the Mid-Autumn Festival in a food supermarket in Yuanping, Shanxi province may have certain implications for packaging companies. This supermarket has prepared more than ten kinds of moon cakes for paper packaging, carton packaging and tin packaging. The prices for paper and tin boxes are ranging from RMB 1 to RMB 15 and the specifications are 1 kg. To 5 kg 8 specifications. From the perspective of sales in the previous two years, this practice was welcomed by consumers. According to a survey conducted by the city's consumer association, this kind of mooncake packaging of choice will at least provide the following inspiration to manufacturers developing moon cake packaging market:

The first is to satisfy consumer demand. To buy mooncakes during the Mid-Autumn Festival is nothing more than two needs: one is to eat, and the other is gifts. If you eat it yourself, use a hygienic economic package. If it is a gift, it depends on the guest or relatives and friends, so when choosing the packaging, it depends on the person. Therefore, allowing consumers to choose their own moon cake packaging just to meet their consumer needs will naturally be welcomed by consumers.

The second is that the package itself has achieved a clear quotation. For many years, moon cakes were basically sold together with the packaging, how much was the moon cake itself, and how much the packaging was. Consumers did not know. While letting consumers choose mooncakes for their own packaging, the price of mooncakes and packaging are calculated separately. Consumers are more aware of the fact that they have truly consumed their consumption.

The third is knowing the moon cake in the package. Many consumers want to know when they are buying moon cakes, and they are eager to know that they have moon cakes. However, at the time of purchase, most of them do not allow consumers to open the package. They can buy it and then open it to see if they can find a sense of suspicion. The moon cakes are packaged by consumers themselves and they are now bought. What moon cakes are inside and how much they are packed are all clear. Consumers are more welcome with this consumption method.

In short, the consumption of moon cakes is after all mass consumption, and only close to the average consumer, corporate marketing will be effective, will be recognized by consumers.

Reprinted from: China Packaging Machinery Network