Radical cosmetics are just a simple chemical formula based on the differentiated marketing of cosmeceutical brands. According to the physiological and pathological characteristics of the skin, research formulas that are more suitable for human skin; such as Avene, La Roche-Posay, and Kang Meixin all focus on sensitive skin development products to meet the needs of sensitive skin people, which is functional segmentation and differentiated marketing. .
What is cosmeceutical
The Chinese cosmeceutical market began in 1998, and cosmeceuticals refer to cosmetics that are only sold in pharmacies. L'Oreal Cosmetics Co., Ltd. has positioned its brand Vichy as a “sell only in pharmacy†cosmetics; in fact, before this, pharmacies have long had the sales of makeup products, such as skin cream, but they are all single varieties, not As a concept of “pharmaceutical makeupâ€, it was also promoted as a cosmeceutical brand “Kang Meixinâ€, which was only sold in pharmacies. In 2003, the acne product “hemorrhoids net†was used to open the cosmeceutical market. And whitening products.
Is the drug makeup a medicine or a makeup?
Even in foreign countries, China does not currently have a 'pharmaceutical' approval number. There is no special approval number for cosmeceuticals, but the department in charge is different; the domestic brand is the word of Wei makeup. If it is a foreign cosmetics brand, it needs the word “wei makeupâ€; since it belongs to the word “makeupâ€, of course It’s makeup, not medicine.
What is the difference between cosmeceuticals and cosmetics?
Of course, it is cosmetics; what is the difference between radical cosmetics and the same makeup? Since it is a makeup font.
Cosmetics are classified into uses: makeup cosmetics, toiletries, and functional cosmetics;
Cosmetics are classified from sales channels: professional line cosmetics, daily chemical line cosmetics, medicine line (cosmetic) cosmetics
The use of cosmeceuticals belongs to functional cosmetics; the difference between cosmeceuticals and ordinary cosmetics is mainly the difference in sales channels.
Cosmeceuticals are a classification of cosmetics. It can be seen from the use or the market.
Cosmeceutical and differentiated marketing
Targeting the target consumer group, differentiated marketing (differentimarket core idea is market segmentation. Introducing brand, establishing image) based on market segmentation, targeting the individualized needs of the target market, giving brand uniqueness through brand positioning and dissemination Value, establish a clear image, establish brand differentiation and individualized core competitive advantage. The key to differentiated marketing is to actively find market gaps, select target markets, tap the unsatisfied individual needs of consumers, and develop new functions of products. Give brand new value. The basis of differentiated marketing, the diversified characteristics of market consumer demand.
The OTC cosmeceutical market has been selected as a segment of the market in the subdivided market to strengthen its functional positioning of medical whitening; Kangmeixin is healthy and beautiful, and can be used for “acne, whitening, eye care†As the brand's functional positioning. Healthy beauty as a demand, establish a healthy and beautiful brand image; take health skin care as the brand's functional positioning, choose pharmacy monopoly to strengthen the professional image of healthy skin care!
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This article originated from China Washing Cosmetics Network, specializing in creating the most authoritative cosmetics investment platform.
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