The Innovative Application of Traditional Elements in Modern Packaging Design (II)

(iii) Modern packaging elements

With the rapid development of the national economy, material wealth is greatly enriched, prompting people to have higher requirements in terms of aesthetic awareness, consumer outlook, and values. Packaging design can not be confined to the conventional design methods and obsolete consciousness. Modern packaging design should pay more attention to the development and innovation of materials. With the continuous progress of industry and science and technology, the variety of materials has become rich and varied, providing designers with a variety of material foundations. Not only does the art concept of abstraction, exaggeration, and deformation of modern art blend into packaging materials in terms of ideas. It also allows packaging designers to have a higher freedom of choice in their creation. Packaging materials design has become the most attractive and most inspiring art in modern design; it has become the most important design method for modern designers to expand their design ideas and keep up with the pulse of the times. Modern packaging design is not only the composition of visual elements, but also refers to the combination of text, color, and color. It also refers to the brand name, origin, category, and characteristics of the product that are reasonably and accurately expressed under the premise of satisfying the structural science of visual elements and the aesthetic effect. The use, function, and product attributes of the sales target are more targeted and purposeful than modern packaging.

In terms of packaging, modern art has to do the following in terms of graphic design:

First of all, to be accurate. It is the intuitive information that conveys the contents of the package, the accurate design, and the unique art form. Grasp the main features of the merchandise, with an accurate expression. At the same time, it also made accurate indications to people in different regions, different nationalities, and different age groups.

Second, conciseness. The graphic in the package generally achieves direct and rapid delivery of product attributes and visual information through "simplified" methods. Concise graphics, eye-catching colors, and easy-to-understand text descriptions make consumers easy to read, easy to understand, at a glance, and capture the attention of consumers in an instant, attracting attention.

Again, novelty. The packaging design of goods is novel, unique, and creative. It can leave a deep impression on consumers and can convey information more effectively. In the packaging of goods, to make their products distanced from other products and to be unique, we must make our own products with individual characteristics. This requires an in-depth understanding of the methods of product sales, consumer objects, consumer psychology, and consumer motivation. At the same time, we must also grasp market laws and supply relations. The most important thing is to make their own products with distinctive features and strong competitiveness, with a unique image of charm.

Finally, sincere. The image of packaging should give people a solid, credible and reliable product quality experience. The concept of honesty and honesty will enable consumers to feel comfortable buying products. You can't use false text and instructions to deceive consumers. This will lose consumers' trust in companies and products and lose the entire market.

Modern packaging design is an important part of modern design. Its development process is closely related to the evolution of modern design. Whether it is theoretical or specific design practice, packaging design is always at the forefront of the times and expresses a new wave of design. Design mainstream. The modern packaging design has emerged from nowadays, a large number of style schools have emerged, a variety of expression techniques, through its changes in silk, can be prying into the constraints and influence of the universal laws of modern design trends in different periods. There are always different manifestations.

The diversified needs have led to a diversified design and a diversified packaging. The packaging design after the 1960s has a variety of design styles. However, among the numerous design schools, we can glimpse the current trends and tendencies of modern packaging design, which are embodied in:

1, minimalist tendency. The modernist design thoughts were carried forward, emphasizing "less is more," advocating minimalist design and pursuing a pure and elegant package.

2, the tendency of ruralism. Advocating packaging design into a strong local flavor, with some natural, natural materials and colors, to show the packaging design is very simple but without losing the modern style.

3, high-tech trend. In the packaging design, we can make use of all available scientific and technological means to fully display the beauty of modern technology. The technique of expression emphasizes the exposure of packaging products and structures to form light, fast, and flexible features.

4, postmodernism tendencies. Influenced by the post-modernist design trend, the principle of anti-modernism design in packaging design is concise, emphasizing the decorative design, boldly adopting vivid colors and striking texts, and advocating the use of materials from traditional culture to create and pursue Kind of funny, humorous feeling. Therefore, the packaging design of post-modernism style has no uniform appearance, but incorporates the tendencies of historicism, decorativeism, and metaphor design.

5, human design trends. The people-oriented design concept has always been the packaging designer's arduous efforts, and emphasizes the harmony and unity of packaging, environment, society and people. It is designed from the perspective of human physiology and psychology to maximize the comfort and health of human beings.

6, environmentalism tends. Under the impact of the wave of green design in the 1980s, the concept of green design for packaging design has been popular in the design community. It reflects the designer's concern and responsibility for the ecological environment. Requires packaging designers to design in accordance with the "3RE" principle in the design, minimize the consumption of substances and energy, reduce the amount of harmful substances, and make packaging waste as easily as possible. Recycling and Recycling (Reuse)

(D) Dissolve the sense of the times in traditional packaging

The era in which we are today has entered the era of highly-developed microelectronics and high-capacity information technology. Many things and things that we thought were impossible in the past have become a reality in modern times, especially since China adopted a policy of reform and opening up to the outside world. Many advanced cultures and technologies in the world have been introduced into China and gradually used by China and China. The outstanding traditional cultures of the nation have been merged together and gradually formed the cultural conditions in this new period of our country. This is the inevitable result of history. The ideological consciousness for seeking new and beautiful ideas is shared by mankind, and it has thus been able to promote the continuous progress of society. Only in line with the pulse and rhythm of the times, innovation, traditional style packaging design will have infinite vitality and new artistic conception, in order to be accepted by contemporary people. How to reflect the current sense of the times can be considered from the following aspects:

1. Consider the design and graphics design.

Different from the traditional compositional forms, such as balanced, scattered and interspersed styles with concentrated corners, splitting styles, dense contrasts, and inspirational moods, can be conveyed to consumers more clearly. Today's sense of the times.

2. Consider the layout of the design.

The use of more modern text formatting, such as Qibian, Qi axis, oblique row, image, step, gradient, cross-style layout, can reflect the current sense of the times.

3. Consider the design of the font

The text on the packaging can be in modern fonts, such as New Songs, New Black Body, Amber Body, New Weishen Body, and various variant art characters designed by oneself. It can also use various fonts in foreign language or Pinyin to reflect today’s Modern sense.

4. Consider the structure and shape of the packaging.

The structure of the packaging can adopt modern structures such as portable, display, modular, rotating, easy-open, heterotypic, and advertising POP.

5. Consider the use of performance techniques.

Such techniques as color or black-and-white photography using various performance techniques, high-tech computer production, and imitation of natural forms can easily reflect today’s modernity.

(v) Conclusion

The only way out of packaging art is innovation. Innovation must carefully study the tradition. Innovation, standing in the perspective of practice, should be a systematic meaning. It links past, present and future. In other words, tradition is the premise of innovation, and innovation is the foundation of the future. Therefore, we say that innovation is the critique, inheritance and development of the tradition, and innovation also indicates the future development trend. The same is true for packaging design. To innovate, you must understand tradition, study tradition, and research traditions. Otherwise, innovation will become a passive source of water.

Source: Loctite School of Art and Design: Foggia dry