[Office Partner Information Center] According to past practice, at the end of the year is a good time for the price increase of mahogany. At this node, there will be many citizens and collectors who are eager to join the mahogany collection. There is no doubt that this craze will also bring business to the merchants. Come to the financial resources. In recent years, the mahogany market has undergone subtle changes. Although some merchants continue to release the “price hike†smoke bombs for promotion, they are counterproductive. In the words of a mahogany businessman: “The price from raw materials to end products is not Rising, but falling." So what is the current situation of the mahogany market? At this time, is it a good time for collectors and ordinary consumers?
The mahogany market has no imaginary fire 
The so-called year-end mahogany furniture market peak season is only a gimmick of business hype. Recently, the reporter followed a mahogany merchant to visit some high-end mahogany furniture stores. The furniture in the store was placed in a patchwork, and it was placed in different exhibition areas according to different furniture materials. Different mahogany furniture stores have different main categories, some are mainly huanghuali mahogany furniture, and some are mainly red sandalwood mahogany furniture, and also have red rosewood mahogany furniture. In short, the style distinction is obvious.
As far as the price is concerned, different materials and even different furniture sets have different prices. There are several items of a few thousand yuan, and there are tens of thousands of sets of mahogany desk chairs, and a set of hundreds of thousands of yuan. Mahogany furniture is even more expensive. However, in the high-end mahogany furniture market, the reporter did not see the endless stream of consumers in the case of the sale price and the limited time to buy the price. The sales staff said that “even if the weekend, the flow of people is not bigâ€! The person in charge of a mahogany furniture store introduced that in the last year, the price of raw materials of mahogany began to drop significantly. By the end of the year, a variety of mahogany furniture were discounted. The mahogany furniture that sells more than 200,000 yuan is now only sold for 170,000 yuan. Even so, consumers may not buy it.
The buyer is seriously polarized
A ginger surnamed mahogany has been in the industry for more than ten years. She has her own franchise stores in Shandong and Beijing. She is used to the collectors who have been eager to spend a lot of money. The mid-to-high-end consumers of mahogany furniture have witnessed the ups and downs of the price of raw materials for mahogany, but like the mahogany market in the last two years, the surnamed mahogany is not very common. From the current market point of view, the buying crowd tends to be polarized: part of it is a collector, this part is different from the general collectors of investment, the boutiques they buy or shoot still occupy a certain market, but this part of the purchase The crowd is single; some consumers are ordinary buyers or just consumers. This part of the consumer is the real pursuit of high quality and low price consumers, and the price of mahogany has always been higher, even if the market will lower the price of mahogany. Down, consumers may not have this purchasing power. A ginger surnamed redwood merchant also gave a realistic example. She said that 400,000 yuan a ton of red rosewood, the merchants squatted and fell to 200,000 yuan a ton, and even lower, this In the industry, it is called cabbage price, but this part of the buying population is still under pressure.
The surnamed mahogany analyst said that in the entire industry, their main customer base is still high-end consumers, but from the current market situation, this part of consumers has a cliff, have the ability to buy but are not willing to easily shoot; There are also some consumers in need who are turning their eyes to foreign countries and going abroad to buy mahogany products. According to statistics, in January-September 2015, China imported 120,851 rosewood products, an increase of 26.3% year-on-year, and the import value reached 18.373 million US dollars, or about 117 million yuan. Therefore, from the perspective of the import of finished products, it shows that domestic demand is still there.
In addition, in the first three quarters, China exported 5,010 pieces of rosewood products, a decrease of 40.53% year-on-year. This shows that due to the economic downturn, not only in the domestic market, but also the demand for high-end consumption such as mahogany products in the international market has also decreased.
Buying the main force to wait and see the business does not dare to expect
“In the past two years, many people have been keen on collecting mahogany raw materials and mahogany furniture. The reason is nothing more than preservation, because many consumers think that mahogany furniture can be appreciated if they are bought, and they can make money. But there are many laymen and I don't understand, the so-called value of the so-called mahogany raw materials and mahogany furniture in previous years is not because of scarcity, but because of the hype after the business is expected, it can also be said to be the price of the raid." Also in the industry to do mahogany furniture, different Yes, an antique collector from Zhejiang not only sells the baby of the rosewood but also the acquisition, but the harvest in the past two years is not big. The collector told reporters that in March every year, the mahogany merchants used to go abroad to inspect the market and choose the precious materials they needed. In May and June, the redwood raw materials could be transported into the Chinese market. In principle, very few people go out to order raw materials in the second half of each year. The peers hoard all the raw materials purchased at the beginning of the year. At the end of the year, taking advantage of the popular practice of the redwood market and the Spring Festival, waiting for the price to double. This is why the layman sees the price of the rosewood market at the end of the year. However, the current market is completely different from the past. The consumers who have purchasing power can only not buy or simply take a wait-and-see attitude. Therefore, in the past two years, few people in the industry have dared to hoard raw materials, and the terminal products cannot be sold. Naturally, they dare not pick up the goods, including themselves. Now they are purchasing from one side, and in October, they are also going out to purchase raw materials. Therefore, the current sales model of everyone, the industry is accustomed to call it "private custom route", the collector also admitted that some businesses have poor performance, and there is no shortage of market regulation.
How is the actual situation of raw material imports?
From the "China Redwood Committee" news, taking the 2015 China Redwood Import Price Index as an example: From January to September, China's cumulative imports of mahogany was 755,300 cubic meters, down 56.41% year-on-year; the import volume reached 866.3 million US dollars, about RMB 5.522 billion yuan, down 62.02% year-on-year; the average import price fell 12.87% year-on-year. Among them, the import of mahogany logs was 628,300 cubic meters, a year-on-year decrease of 57.41%; the import volume reached 705 million US dollars, which was about 4.498 billion yuan, a year-on-year decrease of 63.84%; the average import price of redwood logs in January-September fell by 15.1%; In September, China's rosewood sawn timber imports were 89,000 cubic meters, down 50.66% year-on-year. Imports reached US$161 million, or about RMB 1,024 million, down 51.22% year-on-year; the average import price fell slightly by 1.15%.
It is understood that China's imports of redwood raw materials are mainly from Central and South America and Africa. According to the data, from January to September 2015, China imported 231,500 cubic meters of redwood logs from the “Nanyang†region, a year-on-year decrease of 70.73%, accounting for 36.83% of the total imports; the import value was 409 million US dollars, equivalent to RMB 2.68 billion. The year-on-year decline was 71.34%; the imported mahogany sawn timber from the region was 75,900 cubic meters, accounting for 52.89%, accounting for 84.86% of the total imports; the import value was 148 million US dollars, or about 944 million yuan, down 50.65% year-on-year. From January to September, China imported 390,000 cubic meters of mahogany logs from Africa, a year-on-year decrease of 41.28%, accounting for 62.06% of total imports, a 17% increase; imported mahogany sawn timber of 12,800 cubic meters, a year-on-year decrease of 15.26% The total import volume was 14.32%, and the proportion increased by 6%.
The reporter compared the changes in the import prices of Chinese redwood raw materials in recent years and found that the current trend is still mainly down. Taking the 2013-2015 China Redwood Log Import Price Index as an example, the data shows that from the recently released HIPI, it can be seen that the import price of rosewood in 2015 is more obvious than in previous years, especially in the second half of the year, the import price has fallen sharply and once returned. The low value of 2013. Compared with the import price index in recent years, it can be seen that the current comprehensive price index of rosewood imports has basically stabilized, but there is still a possibility of a slight downward trend during the year.
Waiting and seeing experts to advocate rational consumption
For the future price trend of the mahogany market, the industry agrees that there will be a decline in a short period of time, but the return to rationality in the mahogany market is inevitable. The insiders analyzed that the current market situation is affected by many international factors, not only the mahogany market, but also the prices of other commodities such as gold and silver have fallen all the way in recent years, plus “the mahogany furniture is like stocks, buy If you want to restore the past, the mahogany market will be restored in a short time.
From the analysis of the "China Redwood Committee", at present, the domestic rosewood industry is undergoing a period of adjustment and severe pain. The import price index in August has recently returned to the level of May 2013. Judging from the import index of mahogany, the import price of mahogany in the first three quarters of 2015 fluctuated significantly, mainly due to the fluctuation of the import of mahogany logs. In August 2015, the import price index of mahogany logs fell to the level of May 2013. In September, the import of mahogany logs returned and returned to normal, and the index rebounded slightly. From the perspective of the index changes in the past three years, the import price of logs is expected to rebound. Since the second half of 2014, the import volume and price of mahogany have been adjusted considerably. Behind the adjustment is the industry production and market consumption gradually become rational and return to the original form of the industry. This is the adjustment that has exposed all kinds of problems that have been concealed by the prosperous market in the past. In short, as far as the current market situation is concerned, unless you just need a family, you should choose rational consumption!
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