Mid-range furniture sales decline brand-name products are not credited
Since the second half of last year, many real estate control policies introduced by Wuhan have also brought influence to the downstream furniture industry. Yesterday, reporters visited several furniture stores and found that the furniture market also showed polarization. Many mid-range furniture brands report that sales in the first year have fallen by about 30% compared with the same period of last year; however, the sales of some brand-name products have not declined.
The reporter saw in the Ouyada home Hankou store that many brands have launched discounts, buy one get one free, but not many guests come to visit. Kemei Home Furnishing Co., Ltd. launched the “Consumer 68880 yuan to send 1280 yuan 3 sets†activity, but the person in charge told Ms. Lan that the promotion response was not good. The sales in February this year dropped by 30% to 40% compared with the same period of last year.
Ms. Hu, a fashion and beauty company, told reporters that sales since the beginning of the year have dropped by about half compared with the same period of last year. She analyzed: “We mainly sell mid-range plate furniture, and the consumer groups are also middle-income people, which happens to be affected by the property market regulation policy. The largest group. Some brand-name, high-end products will be less affected."
Herbonne Furniture Company mainly sells imported bedding, and the unit price is more than 10,000 yuan. The person in charge said that this year's business is not much different from last year.
In addition, the demand for the second and third-tier markets around Wuhan is still strong. The person in charge of the Peaceful World Furniture Wholesale Market introduced that the regulation of the property market did not have much impact on sales. Xie Wenqiao, secretary general of Wuhan Furniture Industry Association, told reporters: "In fact, when the financial crisis broke out in 2008, people also worried that the furniture market would fall into a trough, but in fact the sales in that year were very good. Now the property market regulation policy has just landed. The impact may be more obvious after half a year. However, the rigid demand for furniture in Wuhan and surrounding markets is still large, and the number of affordable housing and low-rent housing will increase. It is estimated that the furniture industry will not be affected too much."
Liu Sicai, deputy director of Ouyada's Home Planning Department, said that although the property market regulation will have some impact on the furniture market, Ouyada has already made a good plan and will increase marketing efforts in the future, which is believed to make up for the market gap.
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