With the improvement of living standards and the accelerated pace of life, more and more consumers are no longer satisfied with the single function of home appliances, and the need for intelligent and large-capacity products is becoming more and more urgent. The reporter learned through interviews that whether it is a refrigerator with a door opener, a 60-inch large-screen color TV, or a smart large-capacity washing machine that has been fired due to the opening of the school season, it has become a sought-after object for consumers.
Promote market consumption during the school quarter
“The summer vacation is coming to an end, and the students are welcoming a new round of school season. Parents are also busy.†Cao Yuhua is the mother of a high school student. Cleaning the schoolbags, school uniforms and beddings before the school is almost completed. She is a compulsory course in late August each year. "In the face of such a large amount of tasks, it is especially important to have a large washing machine," she told reporters. The reporter learned that many parents, like Cao Yuhua, would choose to wash a large amount of laundry before the start of school in order to give their children a new look. Because of this, the home appliance market is also ushered in a small consumption peak, in which the replacement of washing machines is more prominent. The reporter saw through interviews that although various styles of washing machines emerged endlessly, consumers' favorite products are large-capacity and intelligent products. “Today's consumers are very busy, have less leisure time, and no one wants to spend too much time and energy on washing clothes.†At the Dazhong Electric Ciqikou store, a clerk recommended a reporter to the reporter. Panasonic Romeo inverter drum washing machine. It is reported that the product is easy to operate, and can also automatically detect the water volume and water temperature of the washing material, optimize the washing time and water level through ECONAVI energy-saving navigation technology. “Users don’t have to be on the sidelines, saving time and effort, and they are very much in line with the fast-paced lifestyle of the public,†she told reporters.
Smart into "basic configuration"
The reporter learned through interviews that smart home appliances are not only the first choice for young people, but also favored by many parents. In order to give users a more convenient experience, "smart" has almost become the basic configuration of popular home appliances. Whether it is air conditioning, washing machines, TVs and wine coolers, it seems to be equipped with "temperature control", "LED touchpad" and "automatic detection". “It is equipped with six precision intelligent control functions such as water level intelligent control, bubble intelligent control, temperature intelligent control, 3D intelligent control, unbalanced intelligent control, and volume control, which can automatically detect various requirements in the washing process. The washing machine makes me wash my clothes more worry-free. It also has a full range of three-dimensional washing technology. Through the 3D sensor, the drum is operated from the six vibration directions of up, down, front, back, left and right, thus judging the clothes I wash. Operation status. Different washing conditions can be adjusted for different weights of clothing, so that clothes can be washed more cleanly.†Ms. Sun, who lives in Dongcheng District, Beijing, recently purchased a Panasonic Romeo frequency conversion roller under the recommendation of a friend. The washing machine, its intelligent control function brings great convenience to Ms. Sun.
Large-capacity home appliances are becoming more popular
"I usually wash a lot of clothes, and there are large items such as bed sheets and quilts. If the washing machine is not enough, the number of clothes washing will inevitably increase. Not only does it cost water and electricity, but it also wastes more time for users. However, I am now The washing machine used in this case has a large-capacity roller design, which allows large sheets, quilts, curtains, etc. to be machine-washed. Even if there are more clothes, it can be easily handled.†Ms. Sun said. The reporter learned through interviews that large-capacity open doors and even three-door refrigerators ushered in a small sales climax before the start of the school season. In terms of color TV, according to the sales people of many brands, the 55-60-inch large-screen color TV is now the most popular size for consumers. “With the improvement of people's living standards, the housing area has increased, and more and more large-capacity smart products have been loved by everyone.†A salesperson told reporters. According to industry insiders, it is not difficult to see that at present, quality, intelligence, and large capacity have become the main concerns of consumers when purchasing washing machines, refrigerators, etc., which also provides services for the home appliance industry in trouble. The direction of product upgrades. For manufacturers such as washing machines and refrigerators, it is imperative to grasp market trends in a timely manner, arm themselves with technology, and persuade people with quality.
Editor in charge: Li Qun
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