Source: Carton says
In addition to the price decline in 2018, the order is shrinking. In the case of shrinking orders, the overcapacity is particularly obvious. However, in the current situation of large excess capacity, there is still a large demand for insufficient capacity. Half of the sea is half of the flame. What is the reason?
Three forms of overcapacity
Let's look at the overcapacity. There is a large excess between the overall size of the papermaking to cardboard and the carton industry and the absolute value of actual demand. The excess capacity is about 40% (conservative estimate). What is the reason for such a huge excess capacity?
1. The good situation of the industry in 2017 led to a rapid expansion of paper and paperboard production capacity, resulting in de facto absolute overcapacity in the case of 18 years of reduced capacity demand.
2. There is a surplus of uneven demand between the peak seasons, which is the relative overcapacity between seasons in order to meet the demand for the peak season and the decrease in orders in the off-season.
3. The mismatch of production capacity between the factory and the factory results in overcapacity in the physical distribution. On the one hand, the capacity of the individual factory is huge, and the capacity of the new factory on the other side is insufficient, resulting in a relative overcapacity between individuals.
4. Unbalanced production capacity between regions results in overcapacity. Due to the large geographical distance between the various regions, there is a demand for centralized order-to-order delivery. On the one hand, there is a single factory, and there is a shortage of factory orders. Overcapacity.
The above-mentioned solution of absolute overcapacity can be adjusted through the supply and demand market means, so the adjustment of relative overcapacity is more difficult, because the relative overcapacity is distributed among different subjects, because the restriction of ownership leads to the difficulty of adjustment.
In addition to absolute overcapacity and relative overcapacity, there is another overcapacity, which is the traditional overcapacity that is caused by the contradiction between advanced capacity and traditional capacity. This kind of traditional production capacity is low in efficiency, low in quality, and high in production personnel cost. However, it is difficult to adapt to new demands due to the changing order structure and customer demand, resulting in a large surplus of traditional production capacity in the next 2-3 years. Whether the equipment under excess capacity is scrapped or combined is a big problem, especially in a large number of third-tier plants.
Shared factory to solve excess capacity
How can we maximize the use of excess capacity in the event of absolute overcapacity, relative overcapacity, and traditional overcapacity?
Then "share the factory" is a great way! How to share?
1. The sharing of absolute excess capacity. It is mainly the sharing of advanced carton equipment in the second-level factory. This part is shared with the second-level factory as the leading low-cost carton for the third-level factory with large processing capacity and high quality requirements. Increased utilization of advanced equipment and reduced need for new equipment in the third-tier plant.
2. The excess capacity is shared by the 2.5 factory. Overcapacity caused by seasonal differences, geographical differences, and poor physical distribution in the same area is maximized through real-time sharing.
3, the traditional overcapacity, through the re-combination of the formation of a new 2.5 factory-type joint machining center to achieve efficient operation, mainly to solve the production of small and medium-sized orders (between 500-2000 orders), so as to match the advanced capacity of the secondary plant Order production can solve the problem of all orders.
4. The new capacity supplement will release the traditional production capacity. Establish a digital production center with small orders (less than 10) to focus on orderly, efficient and low-cost production of small orders.
Combine the above 1, 2, 3, and 4 different modes of production combination to achieve full order type coverage, give full play to the existing excess capacity, balance production time and space differences, eliminate excess capacity and reduce new capacity.
Utilize excess capacity to effectively achieve separation of production and sales
With the maximization of excess capacity, the cost waste of capacity waste can be effectively reduced;
With the reduction of cost, the separation of production and sales can be effectively realized;
The use of capacity sharing to achieve reduced costs to supplement the profit between sales and production does not increase customer procurement costs;
Under the premise that the procurement cost is not increased, the realization of the production and sales separation mode is realized.
In this way, the centralized producers, professional sellers, and customer users in the production and sales separation mode can benefit, and thus achieve a revolutionary change in the entire industry and optimize the industry chain of the entire industry.
Optimize production capacity through shared factories, optimize production and sales by optimizing production capacity, optimize redistribution of production and sales optimization profits, and optimize the cooperation mode of the entire link by optimizing the redistribution of profits.
Achieve zero-cost investment through shared factories to achieve business scale expansion and double profits!
Editor in charge: Ge Hongyan
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