In the packaging of fast moving consumer goods, the common design drawbacks are as follows:
First, packaging does not highlight product sales claims
Product packaging design can meet consumer demand and ownership, and when a product's packaging design lacks the theme, it is easy to lose to the subject of competing products, which is the product's sales proposition is inhibited. When the consumer chooses a bag of candy, at the same price, he will choose the brand with festive lettering and red design, or the brand with only the words. The result is self-evident.
Second, the packaging design and product content
Some companies' external packaging boxes are designed by printing houses, and the design capabilities of printing plants are often uneven. The design of some small printing companies is usually eye-popping. If it is clearly designed to eat plum fruit packaging, but it is printed on the bag of flowers and patterns, this time consumers will find it baffling, after careful observation, usually because of questioning the product level and give up buying.
Third, the packaging is too flashy
In order to achieve differentiation, some products are often used to take “shortcutsâ€, that is, not to form differences through the product itself, but to form differences through the “luxury route†of packaging, which often results in losses. Such as a certain brand of eggs, packaging like a luxury product, there are consumers joke that this thing is reluctant to buy back to eat, that box is also reluctant to throw, the results simply do not buy. It can be seen that if there is a lack of quality product support, excessive luxury of packaging will often be considered as a gimmick, which will eventually result in a veritable and unappealing result.
Fourth, the packaging does not meet the habit of behavior
For a brand of functional beverage in China, the target consumer is a person with a large amount of exercise, and the packaging is a glass bottle. There is a problem here, glass itself is fragile, in the behavioral habits of their own body protection, glass bottle of functional sports drinks is obviously very difficult to be respected. In addition, some field snack foods often overlook a problem in the packaging design, that is, the packaging is too heavy, many products because of weight or not easy to carry, or the packaging is easily deformed and lost more market opportunities, these are ignored The result of behavioral habits.
Fifth, packaging and trends incompatible
Although today's packaging is a corporate behavior, there are practical trends, such as the quiet popularity of environmentally friendly packaging. Environmental packaging is the most direct reflection of the company’s concern for consumers. Such companies are easily recognized by consumers. For example, direct sales of Amway products basically use environmentally friendly recycled packaging. Such packaging not only protects the ecological environment, but also protects the nature of the product to the utmost extent.
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