Wireless Barcode Technology Helps Disneyland Paris Improve Service Quality

Orange Business Services (Orange), a telecommunications service provider of the France Telecom Group, has been awarded a new contract to establish and implement a Flashcode-based mobile information service for Disneyland Paris. Visitors can use mobile portals to instantly access useful tourist information on their mobile phones and enjoy the entertainment facilities of the park.

As a partner of Disneyland Paris, Orange provides comprehensive technical consultation and equipment support for this innovative service.

Innovative Technology Improves Tourist Satisfaction

Visitors can use the Internet to connect wireless bar code technology with mobile phones, and get useful travel information before and after the park visit, including:

Get information about the park's activities before you leave for effective travel arrangements.
Get the latest show show time, special deals such as restaurants, gift shops, and other instant messages during your trip.
Multimedia services such as games and movies enrich the customer experience.
The new wireless bar code technology is in line with the strategic goal of Disneyland Paris to promote high-tech entertainment experiences for tourists.

Simple and creative solution

As the first 2D smart barcode (2D), Flashcode wireless barcode technology helps people to quickly receive multimedia content via mobile phones. A camera-enabled mobile phone can connect to a mobile website and search for rich information by simply scanning a two-dimensional smart barcode.

Visitors can easily use the wireless bar code technology provided by Orange without installing any equipment. This bar code can take effect on any interface such as street signs, brochures, screens, etc.

The practice of this innovative service is inseparable from the close partnership between Paris Disney and Orange. Since 1992, Orange has become one of the twelve strategic partners of Disney Euro Disney Association SCA in Paris.