Some commentators believe that 3D printing will soon be the beginning of the world's third industrial revolution. The US government will revitalize manufacturing in the 3D printing business. They even believe that with 3D printing, those jobs that were once taken away by emerging markets (such as China) can be returned to the United States. 3D printing is different from general printing. The main reason is that under the design of computer, the material is processed into the ideal shape by laser processing. Even in foreign countries, it is a advanced technology and has not yet entered the publishing field.
Although 3D printing has been revealed, it has certain implications for the publishing industry. First of all, the core concept of the 3D printing industry is “the freedom of creative products is more freeâ€, which shortens the time when new designs are transformed into products. At present, China's industrial advantages are large in scale and labor intensive, resulting in low processing costs. Creative products have always been in China, lacking creative talents and lacking market advantages. Secondly, the premise of 3D printing promotion is that the people have the demand for customized products. This will be the development direction of the future industry, and also the development direction of the publishing industry. It is a book for the future publishing industry. Trend. Third, 3D printing tells us that printing does not necessarily use paper. Similarly, products published by publishers are not necessarily books.
In recent years, new media and traditional media have created a confrontation. Even the digital publishing of the declaration is the end of traditional publishing. In fact, this is caused by the incomprehension of the word "publishing". The current publishing industry is neither lead-free nor wood-based, and the “publishing†in the traditional sense has already died. The term "publishing" is used today to refer to a misinterpretation of the term "public offering" in English. The publishing house is an organization that publishes content publicly. Since the content must be publicly distributed through some institutions, how can the publishing house die? Cai Lun invented the paper, and did not negate the value of Sima Qian Bamboo Slips "Historical Records"; Bi N's movable type printing, also has nothing to do with the compilation of "Zi Zhi Tong Jian". The development of carriers and the development of ideology and culture are two categories of problems.
The products of the publishing house are never limited to paper books. Copyrighted and knowledgeable products such as globes have always been published by publishers. The recipe video refrigerator that Qingdao Publishing Group and Haier Group cooperate with is also an example. In the astronomical world, the Hunan Norton Star Map Handbook introduced this year by the Hunan Science and Technology Publishing House is a century-old brand, and the introduction of the knowledge of the sky is very comprehensive and meticulous. Some publications of the Science Popularization Press use fluorescent paper to print star maps, making it easy for beginners to find stars at night. But the starry sky is a skull, and the paper book is a plane. It can never fully and truly reflect the reality of the constellation and the planet, the day and month. Therefore, Google and Apple app stores have developed 3D star maps, combined with mobile phone built-in clocks, gyroscopes and compasses. With cloud technology support, whenever a star is pointed out, its name and constellation can be displayed immediately. It is proportional to the brightness of the screen display, which is easy to find and identify. Such technology guides the publishing industry in several directions: combining with new technologies, multimediaizing content; embedding creative content into fashion products; customizing products for specific needs; breaking the limitations of paper books Moreover, it firmly grasps its own intellectual property rights and externalizes the accumulated knowledge into new products with the help of scientific magic. The domestic publishing industry is just like the domestic manufacturing industry, Chen Chenxiang. In fact, in the process of the entire manufacturing industry moving towards creativity and personalization, the publishing industry should be at the forefront of the country.
(Editor)
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