In the second half of the year, most of the owners began to enter the furniture procurement stage, and furniture began to become one of the protagonists of the home market. In particular, as the public's awareness of decoration gradually matures, more and more people are paying attention to environmentally friendly products, and solid wood furniture is becoming more popular because of its natural material and relatively low processing level. Recently, the reporter learned from the major furniture stores in Fuzhou that after the annual brand adjustment period, the number of solid wood furniture brands has increased significantly. At the same time, during the investigation and interview, the reporter also found that with the increase of solid wood brands, many concepts such as “all solid woodâ€, “100% solid woodâ€, “pure solid wood†and “logs†have also begun to enter the consumer's field of vision.
Mainstream home store solid wood furniture brand has increased significantly
The lease contracts between Fuzhou's major stores and dealers are basically signed every year. In the second half of each year, major mainstream stores will carry out the brand according to the needs of consumers, reaction, brand sales and customer complaint rate. Provisioning.
It is understood that from 2009 to 2010, the furniture stores of Fuzhou Store, Zhongting Meiju Home Expo Center, and people's homes have all made major adjustments.
Wang Bibo, the store manager of Fuzhou Store, told reporters, "We had only five solid wood furniture before 2008, and now it is fifteen, with an increase of more than 50%. Now the area expansion business is better than before."
Similarly, Chen Yuehua, assistant general manager of the home furnishing department, also said that the number of solid wood furniture brands in the store increased by about 5% this year.
At the same time, it is understood that excluding European and American classical furniture, mahogany furniture, children's furniture, furniture in the Xiyingmen furniture area accounts for about 20%. Cui Yanxia, ​​manager of the planning department of Xiyingmen Building Materials Furniture Co., told reporters: "Our shopping malls attach great importance to this area of ​​solid wood this year. They have given solid wood support in advertising and promotion. There are special solid wood furniture promotions, two days last weekend. The price of solid wood suite furniture is 1 million yuan. The sales have increased compared with previous years."
After attending several large-scale domestic exhibitions, Zheng Laihua, the person in charge of the International Furniture Plaza, found that “the current furniture exhibition in Guangzhou and Shenzhen is mainly based on solid wood. Shenzhen has also held a special 'solid wood furniture exhibition' this year. Since 2009, It is very difficult for panel furniture to attract middle and high-end consumers."
Solid wood furniture is more environmentally friendly and more durable
In the process of purchasing products, health and environmental protection have become the main factors for most consumers to consider. In the major supermarkets, the reporter interviewed several owners randomly, and 80% of the owners chose furniture for solid wood furniture. Most of the reasons were environmental protection, practicality and durability.
According to a survey of consumers by Wang Bibo, the store manager of Fuzhou Store, he said that, first of all, in recent years, the attention of customers to the environmental protection of furniture has increased significantly, and the environmental protection of solid wood furniture is much higher than that of ordinary plates. Secondly, the grade of home decoration has been upgraded, and the decoration style has influenced the purchase of customers' furniture. The decoration of solid wood has increased sharply in recent years. In addition, for dealers, the cost of furniture manufacturing has risen sharply, the cost of artificial panels has continued to rise, the profit of solid wood furniture is higher than that of ordinary sheet furniture, and with the improvement of the craft level, the upgrading of furniture manufacturers requires the cost of solid wood furniture. Effective control has created conditions for a large number of solid wood furniture to go to market. Last but not least, the cost of artificial panel furniture and solid wood furniture is drawing closer.
In the survey of major furniture stores, the reporter found that the mid-range panel furniture bedroom set of 5 (1.8 m bed, 2 bedside table, dressing table, 4 door wardrobe) price range of 5000 to 6000 yuan, and a set of low-end solid wood furniture The price of the five-piece bedroom is generally between 8,000 and 10,000 yuan. It is not difficult to find that the price of expensive panel furniture and cheap solid wood furniture is very similar.
In this case, many owners would rather add a little money to choose low-end solid wood furniture.
Business stealing concept consumers are difficult to distinguish
With the increase in the attention rate of solid wood furniture, the increase of solid wood brands, in order to stand out from the same kind of products, many businesses, not only advertise their own solid wood furniture, but also added many concepts. The concept of “all solid woodâ€, “100% solid woodâ€, “log†and “pure solid wood†can be seen everywhere.
However, according to the new version of the “General Technical Conditions for Wooden Furniture†provided by Yan Zhicheng, an engineer of the Fujian Provincial Quality Center Inspection Institute, on May 1, 2009, the reporter has clearly defined the concept of “solid wood furnitureâ€.
Solid wood furniture is divided into solid wood furniture, solid wood furniture and solid wood veneer furniture according to the proportion and process of solid wood materials. All solid wood furniture means that all wood parts (except mirror pallets and beading) are made of solid wood sawn timber or solid wood board; solid wood furniture, that is, the base material is made of solid wood sawn timber or solid wood board, the surface has no covering treatment; The furniture is made of solid wood sawn timber or solid wood, and the surface is covered with solid wood veneer or thin wood (wooden) furniture.
There is no such concept as "100% solid wood", "log" or "pure solid wood" in the standard.
Shen Jiemei, secretary-general of the Fujian Furniture Association, said that the chaotic phenomenon of the solid wood furniture market was mainly due to the fact that sellers recommended their own furniture products in order to invest in consumers.
At the same time, some unscrupulous merchants, under the premise of consumers not understanding the new standards, converted the concept and sold “wooden furniture†as “solid wood furniture†to consumers.
home beauty device,home rf beauty device,home use beauty device,home care beauty device
Xi'an Double H Health Technology Co., Ltd , https://www.dhextract.com