Children's Day is a favorite festival for children, and it is a favorite festival for many businesses. In addition to feeling the festive atmosphere, it is not difficult to find that the "children's economy" is gradually heating up. In particular, with the liberalization of the two-child policy, the market for maternal and child care, parent-child entertainment, maternal and child supplies, children's clothing, and toys has grown at an unprecedented rate, and the imagination of the “children's economy†has become a new business growth point this year.
If you pay attention to the economic situation of children around you, you may find :
The price of a baby stroller exceeds the price of a bicycle
80cm long children's clothing expensive over the height of 180cm daddy's coat
The price of a can of milk powder is far better than a table full of lunch.
Parents looking for free novels online
Don't hesitate to add original imported books to children
Ever since, Mom and Dad, especially after the 80s and 90s, they are complaining: "You can't afford a baby !"
Children's economy is fully flowering
Obviously, the children's economy is fully blossoming, from the first one shaker in the convenience store to the maternal and child store in the street. Why are businesses targeting children? Because the children's happiness is so simple, they are loyal to themselves, and they express urgency and express their urgency.
In contrast, the parenting philosophy of parents in the new era has been fully refreshed - they advocate equal parent-child relationships, but they do not overemphasize their authority and are more willing to respect their children's choices.
The rapid improvement of the overall consumption power of the society has objectively fueled the children's economy. In fact, Chinese children have gained unprecedented voice in family consumption, especially in entertainment. Now where the child's fingers are, the banknotes go wherever they go.
Some of the contrasts brought by this are also very interesting. For example, why is the movie box office of "Where is Dad Going" can defeat "China Good Voice"? Why is the Golden Baby Parenting Center fully attacking the city in China, and the foreign brands of adult education and training are limited to the first-tier cities?
The same is the fan economy, the same social network, the same education and training, the business concept of the children, it seems that they all get higher returns. These examples also indicate that the new blue ocean of children's economy is spectacular.
The times have really changed. They also said that they should focus on the main consumer group of women. In fact, it is better to change their minds and think about how to get the children who spend money.
The mall has become a children's playground
Nowadays, among various commercial centers, the proportion of children's business, catering and entertainment continues to rise, the theme of children's expansion is obvious, and the family-type shopping center is the mainstream of the regional business district.
For example, the shopping park in Futian, Shenzhen, and the cococity in Longhua, the number of facilities for children is not counted, rock climbing, games, LEGO, and stage are all available, and the flow of people exceeds the average store.
From the perspective of the Shenzhen market, some shopping centers have also tried to cooperate with the community to launch activities such as children's talent competitions. Parent-child activities in the mall emphasize the parent-child communication and the development of children's social skills. At the same time, the entry of various training institutions can play a role in driving the popularity of the mall.
Children's wear area is getting bigger and bigger
Not only the children's business is the sucker weapon of the shopping center, but also the children's clothing is the sucking weapon of the clothing brand. Children's wear is undoubtedly the brightest piece of the listed clothing brand, whether it is a sports brand or a casual fashion brand.
Judging from the clothing brands that are stationed in the shopping center, H&M, ZARA, GAP, Uniqlo and other foreign fast fashion brands have a large area of ​​children's clothing, and the categories are rich, from a few months of babies to the age of twelve or three. All children are covered. Domestic fast fashion brands have gradually introduced children's product lines after the main brands have stabilized.
All kinds of June 1 promotions are constantly
For the big cake of children's economy, e-commerce will certainly not miss it. With the arrival of Children's Day on June 1st, Jingdong, Amazon, Dangdang, etc. all started the promotion war ahead of time. According to data released by the Jingdong Data Research Institute, on the eve of Children's Day, the consumption of children's families on the platform has increased significantly, and the sales of children's related products have increased by 280% compared with last year.
Among them, preschool education, walkers, cribs and other baby-care products are the most popular, with an average of 140 times the same period last year; in addition, such as children's books, toys, children's wear and other goods sales growth, significantly increased by 48 times 4x and 18x.
Dangdang online, even launched a full-time children's book full 100 minus 50 activities, children's wear, maternal and child supplies, etc. also launched the Children's Day promotional price, the discount strength is comparable to double eleven.
In any case, children's consumption is already an important part of Chinese household spending. With the opening of the second birth policy, a new wave of baby boomers will bring the huge potential of the children's commercial market to full stimulation and release. At the same time, this led to the group-based consumption of the family, but also promoted the development of children's business to a new heat.
Source: Network
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