Where is the future of the toy industry? Almost certainly AR technology. Toy giant Mattel's AR toy sample adds the character of Avatar in the film of Titanic's James Cameron movie, which makes people optimistic about the application of AR in the toy market.
AR, as we all know, combines the real world with a computer-generated virtual world, and computer-generated virtual graphic images are incorporated into real-time images in real time. Or, as toy industry analyst Sean McGowan said, AR technology is "the rocket fuel that boosts imagination."
In Mattel's AR toys, there is a series of small plastic cards with AR markings. Children can scan through the camera, and then a 3D digital image will jump on the paper. These 3D images can be made into any simple character in the Avatar movie, or as a five-person battle group with a military helicopter and a dinosaur-like flying object. This play is divided into 5 different styles, each of which corresponds to the AR technology. The first price is $8.95. The children scan the cards in the AR toy against the camera, and the 3D image can appear on the computer or mobile phone screen. The most powerful one, the children can control the virtual characters or virtual vehicles appearing on the screen as soon as they press the button on the card.
AR technology has been widely used in a variety of fields, from video games to movie ads to baseball cards to novelty toys. Toy giant Mattel's toy with AR technology is the first AR toy in the retail market. However, although it is good, it is quite limited. At the moment, it is possible to have two children on the screen to manipulate 5 virtual warriors to play against each other. Although this is more attractive for children between the ages of 6 and 10, it will soon get tired of the 15-year-old.
But this is not important. What matters is that in the future, the emergence of AR toys in the retail market heralds a huge future. This is just the first generation of AR toys, and there will not be much sales. However, with the rapid development of AR technology and the ever-decreasing research and development costs, the public's recognition of AR technology has increased, and AR toys are not limited in the future.
Sean McGowan believes that the emergence of AR toys is a milestone in the toy industry, as toys are evolving and evolving from one-way to interactive interactions, and AR technology perfectly implements interactive functions.
Recall, how many toys are a lot of children playing at first, but they are quickly abandoned? But AR toys don't, it can be implanted with imaginative software and avatars in toys, and toy manufacturers can add countless avatars to the physical toys they produce. Whether it's fighting with aliens or dancing dolls, cute pets, AR toys can be added without any restrictions. Not only Mattel, the entire toy industry has been inspired by AR technology. Or more accurately, when the AR toy market is motivated, the only limitation is the toy manufacturer's own imagination.
Sean McGowan believes that AR technology has unlimited space for toys. As a giant in the industry, Mattel Toys is the first to apply AR technology to toys with a huge demonstration effect on the entire industry. He said: Mattel is very smart, they did not advertise the AR toys, nor did they boast the AR toys as the hottest toys.
Although AR is a high-tech, many toy manufacturers have not yet planned to spend AR technology into their toy products. This does not mean that AR technology will not be a major change in the toy industry. Sean McGowan believes that no industry will benefit from new technologies, as is the toy industry: any category of the toy industry, whether it is a plush doll or a model airplane or something, will be changed by AR technology. .
Back in the Stone Age, the children's play is to imitate what they see in the real world, imitating what the adults do. In their imagination, virtual things come true. This kind of imagination can be perfectly realized by AR technology. If a child folds a paper plane and imagines it flying to the sky, AR technology can be done like real.
Source: Network
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