I•Free Love has always paid great attention to the combination of the brand's own inner culture and external image. From the details, it is unified to the overall style, creating the most suitable external image for the love season women's brand. Xiaobian’s new home shop this week, the new store image design concept, breaks through the shackles of traditional retail places, and uses warm, pure white, metal-based decoration materials with matching lighting to create an elegant and comfortable Visual effect. The sleek and sleek image is like the essence of the brand's interpretation, paying attention to lines and tailoring, and giving the fashion era a sense.
New image creation
I•Free loves the seasonless women's new store image is proposed by the next door Lao Wang and the well-known domestic designers, "We want to highlight the love of the seasonless women's shop environment, and create a love with II Free The unique brand concept of “No Seasons, The Same Love†echoes the beauty of the brand. The Xinhua Homeland store is quite special, divided into two floors, the downstairs women's area, the upstairs men's wear area, the designer said, “ In order to make the interior design even better, we carefully selected each piece of material and displayed the product in the most reasonable way. "Pure white and dark, classic color matching, in the transition image shop, display props, checkout counters, table lamps, etc. are all based on the wooden material to reflect the elegant atmosphere style advocated by the love-free women's brand. In the upgraded new store image, The use of classic black and white color matching has been further reflected. For example, wood grain and fabric-based materials, curtains, rest areas, wall frames, crystal lamps in the atrium, etc., the overall style and clothing distribution, It reflects a different kind of exquisiteness and warmth.
Lines to the display space
In the image of the shop after the upgrade of the women's clothing, all kinds of display areas and shelves have adopted black lines. Metal material, more simple atmosphere style. The use of square lines gives more display space, neatly placed kits and clothing display areas, so that consumers can easily enjoy the space design of the love-free women's clothing store when they are in the store.
Terminal image upgrade acceleration
This year, I•Free loves the seasonless women's upgrade as an important part of the terminal image. As early as the summer of 2015, I love the women's clothing, and started the transition terminal image of the old store image to the latest generation image. The transitional store image has been in the courtship store, Northwest Lake store, Yangyuan store, Sanyang Road store and Xinhua home store. Use, to create a comfortable shopping space for customers, and comprehensively enhance the consumer experience. The love of the seasonless women's full-generation terminal image is gorgeous in this spring and summer. The overall color, brand logo and store image have further breakthroughs and enhancements.
The growth of a brand requires the overall growth of the entire brand supporting things to support, the product innovation, the service is fast and comprehensive, the image innovation and upgrade. I•Free loves the women's brand of high-end discount industry as the domestic high-end discount industry women's brand. It has been at the forefront of the industry with innovative and quality development. With the launch of the new generation terminal image, the project of the comprehensive upgrade of the love season women's brand has leapt forward. A crucial step.
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