How to make a display design of a stationery store

A good display design is like a good movie. It also needs actors, scripts, acting, scenes, etc. Only the actors in the stationery store are our products; the script is the layout of the product category; the scene is the space and props; and the acting is our display design. Through the last two issues, I believe that everyone has a vague impression of the display design.

The display design covers the sense of art, commerciality, fashion and skill. It is a direct visual image to attract consumers' interest and stimulate consumption. Therefore, exhibition is a comprehensive professional discipline, which is related to design methods, image planning, spatial planning, aesthetics, colorology, sales, marketing, visual psychology, and optics.
Display design is a relatively comprehensive and relatively complex technology. Because of the many categories involved, it is difficult for non-professionals to grasp it immediately, but it does not mean that this is unachievable. Therefore, this study is a long-term process, and it is also a gradual process. It cannot be rushed, otherwise it will be counterproductive. No one can eat a fat man.
We started with the exhibition, from shallow to deep. Although the number of stationery stores is large, the display is basically based on evidence. As the name suggests, the display is to put the goods out, we can follow the following principles to organize the display of the goods.
Principle 1: The display of goods must be clear at a glance. Stationery stores operate a variety of varieties, which is easy to give people a messy feeling, so product classification and category layout is very important. We will display products of the same category or related attributes as much as possible, and separate the products with less relevance, so that the goods are displayed, not only clear, easy to purchase, but also to solve the difference of purchase people. Stacked on top of each other to affect sales. Such as student stationery and office stationery. Products should be oriented to the customer with the best display surface, the price tag should be clear and clear, and the products with relatively more colors should be arranged in the order of color and warmth.
In addition, the product display position is in line with the purchasing habits of most customers. For some seasonal, festive periods, new product promotion areas and special area sales, the products should be prominently and conspicuously displayed. Some POPs can be used to assist in the identification. Make one of them clear.

Principle 2: Product display should be easy to select

The display of goods should give customers a comparative choice. The patterns, colors and sizes of similar products are different, so it is convenient for customers to sort out the selection. The display of similar quality products is also convenient for customers to compare and choose.
The series of goods should be displayed vertically (also called vertical display). The vertical display enables the series of products to be embodied in a linear series, which makes the customers at a glance. The vertical display of the series of products will increase the sales volume of goods from 20% to 80%. If it is displayed horizontally, the customer will feel very inconvenient when selecting a single item of the series. Because the human visual law is convenient for vertical movement up and down, the line of sight is 25 degrees above and below. When customers choose goods from a shelf distance of 30 cm to 50 cm, they can clearly see the goods displayed on the 1st to 5th shelves. When the human vision moves laterally, it is much worse than the former, because the angle between the left and right eyes of the person is 50 degrees. When the customer picks up the product from the shelf 30 cm to 50 cm away, he can only see the goods displayed within a distance of about 1 meter. The horizontal display of a series of products in one segment will result in either a good sales or a poor sales impression, and the contrast is more obvious.
In addition, an adult visual center is concentrated in the interval of 60mm-160mm from the ground, and the products in this range are most likely to be noticed by customers. Therefore, when displaying goods, the goods with relatively high unit price will be displayed in this section. Have a good effect. For the elevated, parts outside this range can be used for commodity inventory or image display.

Principle 3: The product display should be easy to access

The location of the merchandise display should be appropriate and convenient. If the customer is inconvenient, it will be very disappointing, greatly reducing the desire to buy. Therefore, the goods displayed on the shelves should not be overfilled, and the phenomenon of collapse should be ruled out, and the appropriate space for activities should be left for the convenience of customers to pick up and place the goods. This scale should be mastered by ourselves, and should be chosen without prejudice to the use of the goods and the use of the shelf.

Principle 4: The display of goods should be kept full. In addition, we try to make larger and heavier products underneath. The light products are placed on top of them, which not only facilitates the taking of goods, but also greatly reduces the loss and risk factor. In the exhibition, we must also consider the height of the customer group, whether it is easy to find and obtain. If the student stationery and toy display are executed according to adult standards, there will be some products that will not be sold even in the golden position.

Source: Internet

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