"Internet +" is changing some new ways of playing in the education industry, art education is no exception, and new opportunities are emerging.
"Internet + Art Education" is a toon
The data show that in the next 5 to 10 years, the potential of the domestic children's art education and training market will exceed 500 billion yuan, of which the primary and secondary school children's art education and training market will exceed 300 billion yuan and continue to expand at an annual rate of 30%. It is estimated that more than 100 million young children will participate in various art trainings each year in China.
In recent years, children's art training institutions have sprung up, but the market is still in short supply. In some roadside shops in some cities, in addition to a certain counseling institution, there are more signs of certain art training institutions, certain art education and so on. What is more obvious is that there are many art education institutions in the big shopping malls, and many shopping malls even directly vacate the whole floor as a place where children's art education institutions gather. More and more art education and training institutions have also proved that art education is receiving more and more attention.
In addition, the two-child policy is open, and China will welcome a new baby boom, and the number of children will increase significantly. With the development of the economic level, parents' awareness of cultivating their children's specialty is also increasing. The future development of China's early childhood art education and training market is also optimistic.
The art education market has a large space, and all organizations compete for music training.
In the huge market space of art education, music education and training, as the most important part of art education and training, is also highly sought after by parents. It is reported that the scale of China's music industry market has steadily increased, driving the scale of music education and training industry expansion, and the industry concentration has gradually increased. Among them, children's music education is the dominant, attracting various investors and educational institutions to compete in the field of music training through financing mergers and acquisitions.
Recently, Xiaoyin Café, which specializes in mobile Internet music, announced that it has obtained millions of Pre-A rounds of investment in the Internet learning platform Hujiang. The difference between Xiaoyinca and similar music training institutions is that the process of teaching and learning is transformed by means of mobile Internet technology and Internet thinking, and the music teachers are matched by online link offline teaching and home service.
As a veteran online education institution, the small-voice coffee investor Hujiang Net School has also officially laid out the music training field.
"Internet + art education" market is vast, how to eat cake?
"Internet +" is changing the business model of the traditional education and training industry, and art education is no exception.
Unlike professional technology or language education, art education places great emphasis on communication between people. For example, many training classes require professional venues, children's initiative is not strong, and teachers need personal guidance. This requires that art education and training must simultaneously develop online and offline modes.
The existing art education platform mainly has two ideas: one is based on offline education institutions, and the other is based on individual teachers. The first is a geo-based search service. The main idea is to help users quickly find nearby adult or child interest classes and provide traffic for interest classes. The second is to highlight each teacher's personal image, and through the teacher's personal display, the students directly connect with the teacher.
It is not difficult to see that these two ideas are based on traditional community relations. Among them, acquaintances account for more than 80% of the students in art training institutions. In the era of "Internet +", with the increasing influence of the Internet on people's lives, traditional offline art education and training institutions are constantly exploring online channels. Through online and offline integration, a large number of users, diverse profit channels and huge profit margins are gathered.
"Internet + art education", the next enthusiasm for the education industry?
Another data shows that in the field of art education, there were 97 investment events from 2011 to 2016. In 2014, the number of events in the field began to enter an outbreak, reaching five times that of 2013. Among them, Maker Education has 7 investment events in 2014, 4 music educations, 2 art educations, and some investment events in sports, chess, education, life skills, community of interest, etc. The project is relatively scattered.
Despite the impact of capital winter in 2016, the number of art education investment has not broken out, but the direction of investment has become more and more clear, mainly concentrated in the three directions of music education, maker education and art education.
In the field of music education, music education, 19 companies were financing in 2016, of which The ONE smart piano has received tens of millions of dollars in Series B financing, while Star Music has received $20 million. C round of financing. A very interesting phenomenon is that both companies are based on piano education. In addition, there are also gamma music, practicing piano - portable teaching, playing bar piano training, piano language and other companies are also based on piano education.
In 2017, the capital winter is still going on, but it can be predicted that the “Internet + Art Education†market will not cool down. If art education institutions can find more gameplay and new business models, they will certainly attract more investment.
Source: Decisive Internet + Shallot Entrepreneurship Organizer
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