In the past five years of the Golden Week, Shangpin home furnishing custom e-commerce platform has achieved impressive results, according to several major home stores in several major cities in the north, such as Red Star Macalline, Real Home, etc. According to the data of the first period, the sales volume of Shangpin's home delivery is ranked in the top three. This further consolidates the leading position of Shangpin Home Furnishing as the leading brand in China's custom furniture industry, marking that the e-commerce software development model to be developed is gradually becoming a new trend in the development of China's home furnishing industry.
In the marriage with IT, furniture e-commerce entered the era of "100 million clubs"
Grafting e-commerce in the traditional industry is theoretically quite perfect, and it is worth looking forward to. Marriage with IT, whether it is traditional furniture or furniture relatives, although the challenges are heavy, but the considerable prospects are inevitable.
Alibaba’s “2011 Annual Network Business Development Research Report†was also confirmed by Alibaba. According to the report, in the three years before 2011, online stores that can be among the “100 million clubs†are rare. Among the top 100 online merchants in 2011, 9 self-expectedly exceeded 100 million yuan, 71.1% of netizens with sales exceeding 10 million yuan, and 17.3% of those entering the "100 million yuan club".
At present, the number of Chinese netizens is growing by geometric number, and about 150 million netizens of over 420 million netizens support online shopping. This is undoubtedly a huge "cake" for e-commerce companies. Although the furniture industry has entered the e-commerce business only because it is in the water test stage, it has already yielded great benefits. In particular, furniture custom e-commerce is growing rapidly. In the second half of 2011, the turnover of Taobao's home furnishing industry was only 1.9 billion yuan. Such a huge transaction is actually a microcosm, because after all, for a comprehensive website like Taobao, the online shopping income of the home industry is only a small one. "tributary" only. For the more professional, more subdivided furniture custom e-commerce, its "money way" is undoubtedly more impressive.
The Ali Research Center found that the large-scale customization and flexible production advocated by online merchants changed the one-way extensive mode of traditional industrial production and better catered to consumer demand. For example, in 2011, the world's top ten online business representatives, Shangpin's home delivery, will change the “what the manufacturer produces, the furniture can only buy what furniture†to “what the customer wants to buy, what the manufacturer produces,†From software to upstream digitally controlled parts manufacturing, to the complete industry chain of downstream consumer experience. At present, personalization and production almost involve various industries such as furniture, home appliances and clothing on the Tmall platform.
Concerned people in the industry, everyone is now very concerned about the impact of our traditional model, but if we do not have our own new model, then we talk about eliminating the old model? What do you use to make PK with our customers? So I said that this e-commerce model is an important model for the development of the Chinese furniture industry in the future.
According to an interview with the reporter, during the May 1st period, the furniture e-commerce was indeed favored by the unprecedented. For example, as the largest custom-made furniture organization in China, the product has been spurred by the spurt growth during the May 1st period, and the results are quite gratifying. This fully proves the infinite scenery and infinite prospects of furniture e-commerce "on the road".
Five free, Shangpin home delivery leads the new trend
The person in charge of sales of Shangpin Home Furnishing pointed out that in today's era of high Internet penetration and online shopping has become a mainstream consumption habit of the younger generation, custom furniture electric commerce is still in an emerging stage, and it is undoubtedly a virgin land to be developed. With the strong operation and technical strength, Shangpin Home Furnishing Co., Ltd. has been brave in pioneering and innovating. Based on the experience of a large number of foreign mature furniture custom e-commerce, it has successfully combined custom furniture and e-commerce models, aiming to pursue fashion, personality and The affordable young generation, the site has been widely watched by the market, and has become a popular home furniture business platform for a large number of Internet users.
The reporter made a random return visit to the consumer of the Shangpin home during the May Day period. The return visit information data shows that among the thousands of consumers randomly selected, the choice of Shangpin home furnishing furniture is customized, and the brand's strong strength and quality service account for 95%, among which the “five majors†are unique to Shangpin. The free home experience has a strong appeal, and it is understood that this service is the only one in the whole country. Entering the official online store of Shangpin Home Furnishings, the new home network is a warm reminder: "Only 0 yuan, you can experience the "China's top ten wardrobe brand", the whole house furniture of Shangpin home is free of "try on" service + Zero-risk zero deposit + full-course one-to-one vip service! The top 30 daily registration customers are entitled to a 200 yuan vouchers + a three-piece kitchen." Shangpin Home is also equipped with a dedicated team of elite designers. Luo listed a large number of boutique cities in the country to serve countless, the new home online has more than 10,000 national real estate furniture supporting renderings, especially for consumers feel at ease. The materials used in Shangpin's homes also cater to the environmental health needs of consumers, such as the quality of the plates from the green plates provided by Asia's largest plate manufacturers; the best hardware is the standard imported Austria or Germany imported top hinges, through the strict 200,000 The second opening and closing test can ensure that the furniture is opened and closed for life.
Shangpin Home Furnishing not only has a well-designed and well-established e-commerce platform, but also has the largest production base in China. At present, it has a factory building of 110,000 square meters and adopts digital production methods. Shangpin Home has more than 600 physical stores nationwide, and is the first brand in China to introduce the concept of "customization" into the home industry. Such a strong strength, do not let the industry become the leading brand.
It is understood that a large number of customized furniture enterprises have emerged as the times require, to provide personalized furniture customization services for Chinese consumers. At present, this industry is in the ascendant and is in a stage of vigorous development. Shangpin home is based on its own advantages and forward-looking, as the brand image slogan says: custom furniture, thoughtful and quick!
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