It is reported that the "General Technical Conditions for Children's Furniture" will be officially implemented on August 1. The industry rumors that some children's furniture will increase production costs, and "transfer" to consumers in the form of price increases. In response to this problem, the reporter interviewed the heads of marketing of many children's furniture brands in Xi'an and got their unified reply: “New National Standard†will not lead to price hikes for brand children's furniture. It was found that a large number of people did not cause excessive fluctuations in the implementation of the new standard.
The furniture itself has a higher specification and the new national standard has not caused any impact.
In the Century Golden Flower Mercure living home store in the West Cross Bridge, the reporter visited the American children's furniture brand store, according to the information that their staff learned from their company, they have not received officially from the head office. Sending a document on the official implementation of the new standard from August 1st, the store staff told reporters about the environmental protection of furniture: "Our American teenager is a professional high-end children's furniture store, which compares itself in terms of production specifications. High, it is the highest standard of international furniture. When we settled in the Mercure Jinhua Life House, the staff of the quality inspection department of the store also took our products for inspection. The results are all qualified. I think although there is no A big reason for receiving new standards for children's furniture is that our brand's furniture itself has a higher specification that exceeds existing standards, so the new standard has little impact on us to a certain extent."
Small changes in the process will not increase costs
During the visit to the Western Furniture City, the reporter contacted some of the heads of some of the brands. Ms. Fan, on the 19th floor of the Guangdong and Hong Kong Office, told the reporter that she also knows the new standard, but for a young color furniture for a younger brother, Foshan, Guangdong Province, a professional furniture enterprise integrating R&D, production, sales and service, relying on rich experience and skilled talents, has passed ISO9001: 2000 international quality system certification and green product certification. Strict management of furniture, "new national standard" has little effect on them, also in the Western Furniture City, the reporter interviewed Ms. Li, a staff member of the Disneyland, she said:
“Our Disneyland is a veteran brand in children's furniture brands. It follows European standards. The formaldehyde content is between 3% and 5%. We have been doing a good job in environmental protection for children's furniture. Very strict, the new standard only puts higher requirements on children's furniture, but it does not raise the price because the original product is in line with the 'new national standard', only minor changes in the process and color will not increase. cost."
Furniture brands actively plan to respond to good strategies
With the approaching time of the implementation of the “new national standardâ€, some children's furniture brands are also actively planning to respond to good strategies. The reporter learned that there will be many new products for children's furniture in August.
Sunshine online brand Wang Zong said that the newly launched product series has greatly improved in appearance and function, that is, the shape and color are more in line with the needs of children of all ages, and the functions are more refined. The mat can be used from 0 years old to 18 years old. It will also launch a series of puzzles including toys, pillows, sleep music, etc., and require all products to meet the standards required by the “new national standardâ€. The physical and safety of the products are also All will be up to standard.
In the market, the reporter learned that the “new national standard†put forward clear requirements, which led to the increase of production costs of some manufacturers. However, the increased cost was controlled by other methods. For example, some children’s furniture passed standard parts and scaled up. The production, as well as large-scale procurement, will reduce the cost. In fact, the cost will go down. This will control the cost through large-scale production and perfect production processes, and will not cause price increases.
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Jiangmen Lihua Import & Export Trading Co., Ltd. Jiangmen Lihua Furniture., Ltd. , https://www.jmlihua.com