Bruno Peeren, manager of Barco Images
Packaging is an important part of the printing and publishing industry, packaging products account for 20% of all prints, and the global annual growth rate of 5%.
It is noteworthy that in Asia, the proportion of packaging products is 29%, and there is a growth rate of 7%, which is twice the world average growth rate.
We only need to look at our surroundings. From the different forms of substrates, we can see that the printing methods of packaging do not matter. We will see various types of printing materials: from paper and cardboard to all kinds of plastic, metal and glass. . At the same time, a variety of different shapes of products need to be printed in the packaging printing, so a variety of die cutting and post-processing techniques are used in the final molding of the labels, boxes, and paper bags.
We refer to the stage between the market-driven creative design process and the efficiency-driven production process as the prepress process. The packaging prepress process has two important functions:
First, it strives to convert creative designs into compatible mass-produced tools, such as plates and dieboards, in the shortest possible time. It is very important that all quality, brand and requirements are satisfied with the end user or customer.
Second, it must take into account the different characteristics and complexity of the production process, so as to ensure that every time the results are obtained in repeated and off-site production processes.
It is very clear that there is a wide range of materials used in packaging printing. We therefore hope that other production steps will also play a corresponding role in prepress production.
There are several major trends in the packaging market that are causing changes in the prepress process.
The competition in the consumer market has become increasingly fierce: rapidly changing consumer goods are constantly competing for their own development space. Therefore, manufacturers change their packaging designs more frequently in order to grasp the market initiative. The design cycle has been shortened to a few days, and the design cycle of four to five years ago is normal. The production cycle of packaging products has also become shorter and shorter.
With the continuous innovation of materials science printing technology and production technology, production tools and processes are also progressing.
As a result, the need for increased collaboration across the entire supply chain continues to grow, not only for profit, but also to meet the global demand for production.
In fact, all of the original packaging designs used desktop software, such as Adobe Illustrator. However, these software lack effective functions to complete design tasks efficiently.
With the development of desktop system software technology, both designers and customers think that PDF will be the perfect data conversion format. However, some important packaging design elements in the PDF will be lost, so it is not suitable for the performance of complex packaging design.
From the above several conclusions, the market strongly needs technology updates to eliminate these drawbacks.
It is designed to package pre-press software that provides functionality for the packaging process. One of the most well-known is the trapping function. There is also an equally important ability to handle spot colors and custom inks, including calculations of ink usage and print data. At present, adding anti-counterfeiting elements in packaging design to prevent counterfeiting and copying is becoming a new hot spot in the market.
There are very few softwares on the market that can meet these needs.
However, we should not only focus on image processing. In reality, there are parallel processes between the end customer and the producer, such as box-type structural design, die-cutting, waste disposal, and other follow-up processes. There are even fewer companies that can coordinate the two processes.
Packaging designers very much hope to work in such an integrated environment. The system can achieve the perfect combination of box-type design and image, 3-dimensional preview, and even preview the actual placement of the box type on the shelf.
The need for this structure-graphically integrated workflow is manifested in several aspects of production. For example, direct color inkjet proofing of a carton carton in a box prototype can now be achieved. Through the combination of CAD and image design, and with color proofing, the same product can be produced on the same prototype machine.
Packaging printers not only consider single labels and packaging, but also consider the same or different designs.
The common situation is that these individual labels and packages are imposed with a traditional copy machine. They must be placed in the same position as the die-cut version of the die-cut version used after printing.
In some other cases, because of the appearance of large format laser imagesetters, the digital process can be done directly in the prepress section, and then the film output from the large format laser photosetter can be printed on the plate.
Nowadays, with the emergence of direct plate-making equipment on the market, we no longer need an intermediate medium such as film. Direct plate-making equipment has the following advantages in packaging production:
First, the design center can deliver data to different print ends in any data format.
Second: The film was omitted, the time for plate making was reduced, and the printing cycle was greatly shortened.
Third: Without a film, you can make full use of the plate and avoid possible mistakes in printing.
While the direct platemaking equipment replaces the tanned equipment, we must also solve the problem of color proofing. Now, with the support of appropriate color management software, high-quality inkjet printers have been able to simulate the effects of the final printing product.
Finally, we may make a serious mistake by copying packaging software products and processes designed for professional image designers to the output center. We determine that we need specific products to serve the current production methods and work.
For package printing companies, the ideal front end for direct plate making equipment, on the one hand, accepts image design in one or more different industry-standard formats. On the other hand, it also accepts printed sheets from CAD systems.
Under normal circumstances, the design that the customer has already signed or the version of the printed sheet that is consistent with the diecut cannot be changed. But there are special cases, such as adjusting printed images to different plates, adding print control bars and post-processing marks, and adding production control and tracking information as a whole.
A direct platemaking process requires a matching prepress system control, which can group different image designs together with corresponding cut lines, and this kind of flow processes to a neutral media flow.
In our opinion, the key understanding that printers need to make is that the key to success in such environments is how you manage digital data. Our industry is currently a sub-sector of the larger computing and information management industry. The image is the same as other information... It is in the file, in the computer, and in the network. This means that you are in the frozen knowledge industry and you need people with information management expertise. This is how you must highlight yourself.
Today, prepress work has begun when documents, packaging, labels or newspapers are conceived. If you want to increase the productivity of your factory, you must influence this process at this time. In some cases, such as packaging printing, you can even be one of the partners in marketing or brand development. You really need to stand in the position of customer cooperation. This refers to the effective management of data between application systems, computers, and networks. This is a problem seen by early adopters and why the subject of information technology emerged in our survey. If you want to be seen as more than just a printing company, you need to have a team of experts who understand database management, internet technology and asset management. You may not communicate with the print buyer alone, but with the marketing department or the IT department.
Our analysis is that, even today, the most important red question for printing companies is not in E[J. The press is a very reliable and high-volume device, and you are the expert who operates it. So the problem is that every step in the printed matter is printed. It is the existence of your customer contact, your knowledge assets and your factory building. In the end, you may only win through two methods: cost and service. The service is knowledge management at the process and product level.
Packaging is an important part of the printing and publishing industry, packaging products account for 20% of all prints, and the global annual growth rate of 5%.
It is noteworthy that in Asia, the proportion of packaging products is 29%, and there is a growth rate of 7%, which is twice the world average growth rate.
We only need to look at our surroundings. From the different forms of substrates, we can see that the printing methods of packaging do not matter. We will see various types of printing materials: from paper and cardboard to all kinds of plastic, metal and glass. . At the same time, a variety of different shapes of products need to be printed in the packaging printing, so a variety of die cutting and post-processing techniques are used in the final molding of the labels, boxes, and paper bags.
We refer to the stage between the market-driven creative design process and the efficiency-driven production process as the prepress process. The packaging prepress process has two important functions:
First, it strives to convert creative designs into compatible mass-produced tools, such as plates and dieboards, in the shortest possible time. It is very important that all quality, brand and requirements are satisfied with the end user or customer.
Second, it must take into account the different characteristics and complexity of the production process, so as to ensure that every time the results are obtained in repeated and off-site production processes.
It is very clear that there is a wide range of materials used in packaging printing. We therefore hope that other production steps will also play a corresponding role in prepress production.
There are several major trends in the packaging market that are causing changes in the prepress process.
The competition in the consumer market has become increasingly fierce: rapidly changing consumer goods are constantly competing for their own development space. Therefore, manufacturers change their packaging designs more frequently in order to grasp the market initiative. The design cycle has been shortened to a few days, and the design cycle of four to five years ago is normal. The production cycle of packaging products has also become shorter and shorter.
With the continuous innovation of materials science printing technology and production technology, production tools and processes are also progressing.
As a result, the need for increased collaboration across the entire supply chain continues to grow, not only for profit, but also to meet the global demand for production.
In fact, all of the original packaging designs used desktop software, such as Adobe Illustrator. However, these software lack effective functions to complete design tasks efficiently.
With the development of desktop system software technology, both designers and customers think that PDF will be the perfect data conversion format. However, some important packaging design elements in the PDF will be lost, so it is not suitable for the performance of complex packaging design.
From the above several conclusions, the market strongly needs technology updates to eliminate these drawbacks.
It is designed to package pre-press software that provides functionality for the packaging process. One of the most well-known is the trapping function. There is also an equally important ability to handle spot colors and custom inks, including calculations of ink usage and print data. At present, adding anti-counterfeiting elements in packaging design to prevent counterfeiting and copying is becoming a new hot spot in the market.
There are very few softwares on the market that can meet these needs.
However, we should not only focus on image processing. In reality, there are parallel processes between the end customer and the producer, such as box-type structural design, die-cutting, waste disposal, and other follow-up processes. There are even fewer companies that can coordinate the two processes.
Packaging designers very much hope to work in such an integrated environment. The system can achieve the perfect combination of box-type design and image, 3-dimensional preview, and even preview the actual placement of the box type on the shelf.
The need for this structure-graphically integrated workflow is manifested in several aspects of production. For example, direct color inkjet proofing of a carton carton in a box prototype can now be achieved. Through the combination of CAD and image design, and with color proofing, the same product can be produced on the same prototype machine.
Packaging printers not only consider single labels and packaging, but also consider the same or different designs.
The common situation is that these individual labels and packages are imposed with a traditional copy machine. They must be placed in the same position as the die-cut version of the die-cut version used after printing.
In some other cases, because of the appearance of large format laser imagesetters, the digital process can be done directly in the prepress section, and then the film output from the large format laser photosetter can be printed on the plate.
Nowadays, with the emergence of direct plate-making equipment on the market, we no longer need an intermediate medium such as film. Direct plate-making equipment has the following advantages in packaging production:
First, the design center can deliver data to different print ends in any data format.
Second: The film was omitted, the time for plate making was reduced, and the printing cycle was greatly shortened.
Third: Without a film, you can make full use of the plate and avoid possible mistakes in printing.
While the direct platemaking equipment replaces the tanned equipment, we must also solve the problem of color proofing. Now, with the support of appropriate color management software, high-quality inkjet printers have been able to simulate the effects of the final printing product.
Finally, we may make a serious mistake by copying packaging software products and processes designed for professional image designers to the output center. We determine that we need specific products to serve the current production methods and work.
For package printing companies, the ideal front end for direct plate making equipment, on the one hand, accepts image design in one or more different industry-standard formats. On the other hand, it also accepts printed sheets from CAD systems.
Under normal circumstances, the design that the customer has already signed or the version of the printed sheet that is consistent with the diecut cannot be changed. But there are special cases, such as adjusting printed images to different plates, adding print control bars and post-processing marks, and adding production control and tracking information as a whole.
A direct platemaking process requires a matching prepress system control, which can group different image designs together with corresponding cut lines, and this kind of flow processes to a neutral media flow.
In our opinion, the key understanding that printers need to make is that the key to success in such environments is how you manage digital data. Our industry is currently a sub-sector of the larger computing and information management industry. The image is the same as other information... It is in the file, in the computer, and in the network. This means that you are in the frozen knowledge industry and you need people with information management expertise. This is how you must highlight yourself.
Today, prepress work has begun when documents, packaging, labels or newspapers are conceived. If you want to increase the productivity of your factory, you must influence this process at this time. In some cases, such as packaging printing, you can even be one of the partners in marketing or brand development. You really need to stand in the position of customer cooperation. This refers to the effective management of data between application systems, computers, and networks. This is a problem seen by early adopters and why the subject of information technology emerged in our survey. If you want to be seen as more than just a printing company, you need to have a team of experts who understand database management, internet technology and asset management. You may not communicate with the print buyer alone, but with the marketing department or the IT department.
Our analysis is that, even today, the most important red question for printing companies is not in E[J. The press is a very reliable and high-volume device, and you are the expert who operates it. So the problem is that every step in the printed matter is printed. It is the existence of your customer contact, your knowledge assets and your factory building. In the end, you may only win through two methods: cost and service. The service is knowledge management at the process and product level.
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