Commodity packaging strategy

Innovative packaging strategy. The packaging of enterprise products, as far as possible not to engage in imitation, not the same with other packaging, and the use of new materials, new processes, new designs, new shapes, give consumers a new feeling. For example, packaging made of renewable and degradable materials is more popular, which is convenient for consumers and it also meets the trend of environmental protection and establishes a good image for the company.

Convenient packaging strategy. When designing and purchasing product packaging, companies must consider the convenience of purchasing, carrying, using, and keeping them. For the convenience of consumers, companies will combine different styles, uses, and tastes into a variety of packaging or combination packaging.

Cheap packaging strategy. The packaging strategy is to use low-cost and simple-structured packaging, which is usually used for daily use. Such as general clothing, footwear, edible salt, monosodium glutamate, Chinese herbal medicines, bags of fresh milk, etc. Of course, companies adopting this packaging strategy should not be randomly purchased because of low consumer demand, but should consider the characteristics of their application and economic benefits.

Series packaging strategy. The difference between this type of packaging and the series of packaging is that the series of packaging is the same type of goods, and the complete set of packaging is a different product. Such as travel kits, makeup boxes, traditional four treasures - pen, ink, paper baskets, etc., are packaged.

Similar packaging strategy. Sometimes referred to as home-type packaging, the products produced by the same company use the same patterns, approximate colors, and common features in the appearance of the packaging. In particular, the company's CI image appears repeatedly to form a visual orientation, which not only saves packaging. The design cost can also deepen the user's impression of such products.

Change the packaging strategy. In other words, the new packaging replaces the original packaging. Generally speaking, the packaging used by a company and a retailer should be relatively stereotyped, but when the following three situations occur, the company should adopt a change packaging strategy: (1) The quality of the product has a problem, consumers have already Forming a bad impression; (2) The quality of the company's products is fair, but there are many competitors for similar products, and the original packaging is not conducive to open the sales situation of the products; (3) The sales of the products are acceptable, but due to the company's use of the packaging is too long It will make consumers feel old.