The same crystal crystal security effect

China is a big producer of beer and a big consumer. In 2005, China has surpassed the United States as the world’s number one producer. Annual beer production reaches 25 million tons. The three major beer brands of Qingdao, Yanjing, and China Resources competed in the Central Plains, and the world's beer giants directly involved in this market competition. Between these giants, there are dozens of smaller beer production plants. With so many suppliers competing in the same market, the fierce competition is imaginable.

In order to attract consumers and establish a product image, beer packaging plays an important role. From the large package to the small carton to a neck mark, brewers are concerned. A wide variety of beer packaging brands have come into the market, especially for beer labelers. Therefore, beer labels have also gone through a period of development: from paper labels to aluminized paper to laser aluminized paper, and crystal labels (plastic labels ) Until the dazzling Symphony crystal mark (laser film label). Here, talk about the crystal standard.

The appearance of crystal mark

In 2004, several domestic breweries successively introduced several plastic stickers. Due to the transparent nature of plastic labels, they are transparent in areas where there is no ink coverage, and they have unique visual effects on glass beer bottles. This kind of label has a beautiful and appropriate name: a crystal mark, which indicates that the plastic label is crystal clear like a water product, effectively improving the intrinsic value of the product. Due to the ever-changing tastes of consumers, manufacturers of consumer goods have made every effort to do everything in their products to cater to consumers.

Detailed explanation of crystal crystal

Yimei Special Technology Co., Ltd. developed the "Science crystal standard." As the name implies, it combines the transparency of the crystal mark with the illusion of laser material, and is accompanied by the colors that people like. It brings a new visual experience. Due to its special effects under the lights, it is more attractive to use the small beer consumed in the night market, which can effectively attract consumers' attention. It presents a colorful derivative of light (known as the Symphony Crystal), which fully reflects the crystal clear visual effects of beer.

Processing features

This label uses a variety of substrates, including PET, OPP, PVC; full-page holography, local holography; a variety of printing methods, offset printing, silk screen printing, flexo printing, gravure printing can be; can roll printing, also Can print leaflets.

Performance advantages

First of all, this kind of label crystallized crystal clear, but also in a special environment to refract a dazzling multicolored light; Second, this unique packaging to enhance the quality of the product, formed a product of different packaging, leading The fashion field is also conducive to the formation of a brand; once again, the anti-counterfeiting effect is good, and it plays a role in protecting the corporate brand.

Cost-effectiveness comparison

There are two major problems facing the market today: 1. Technical issues. Since plastic labels are made of stickers, and the wet labeling methods widely adopted by brewery are still quite different, it will take time to adopt plastic labels. 2. Cost competitiveness is an important factor. Because paper labels have been heavily used in the past 20 years, they constitute a mature industrial chain. The price of each set of paper labels rarely exceeds one cent, and the high price of materials has not yet spread to the entire beer industry.

Future Prospects Analysis

With the changes in consumer tastes, laser materials have been widely used in the toothpaste, tobacco, and food industries. Used in the label industry is an innovation, this Symphony crystal mark reflects the advantages of outstanding, there are many domestic large-scale beer companies have been concerned about, and trying to change the product packaging. It is believed that with the increasing level of people's consumption, Symphony Crystal Label will bring more innovations in the packaging of the wine industry.

Source: China Packaging News