Seven designers change bottles for Diet Coke

The Italian fashion industry specializes in the preparation of Tribute Fashion for Milan's Palazzo Reale on the opening of the Milan Fashion Week on September 24 and pays tribute to the world’s most popular drinks.

Silvia Fendi and seven other designers were invited to exchange new clothes for Diet Coke, which allowed creativity and charity to be smelted together. The Diet Coke bottle from the masters will be auctioned publicly to raise funds to help the victims of the Abruzzo earthquake in Italy.

Silvia Fendi has conceived four Diet Coke bottles. She explained: "The four editions are very unusual. This time blending the various design elements and shades of my accessories series into Diet Coke and transforming them into a stylish bottle."

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