The three important elements of beverage packaging design: packaging color, packaging pattern, packaging text, how to organically design these three together? This problem is one thing that the beverage manufacturing industry is thinking about, for consumers In addition to the taste of the beverage, the overall packaging of the beverage is also one of the points that consumers pay more attention to.
Nowadays, the market is full of small and small, a wide variety of beverage packaging, and the competition is fierce. Then, if you want the brand to stand out, the packaging must have brand personality and unique design highlights in order to attract consumers. Uniqueness also requires designers to achieve maximum innovation without leaving the brand.
First, color is the most important visual element of packaging. Color is also the competitive element of products that is most easily perceived by consumers. Therefore, the color of packaging design must conform to the natural color and characteristics of the product, and consider the need of color for consumers' psychological feelings. Let the packaging be linked to the product, making the packaging color an important element in identifying the product.
Second, the image is the visual focus of packaging. First, it must achieve visual balance, conform to people's visual habits, and then be able to highlight the product characteristics and essence, shape the product image, and attract the attention of consumers, and promote their desire to purchase.
Third, packaging text is the most important way and means to convey product information to consumers. Therefore, packaging font design should not only be coordinated with color and image, but also pay attention to form beauty and function, so that the package conveys the correct brand positioning and brand tonality. . Become an important part of identifying brands.
Fourth, the packaging design should combine the market demand with the customer's needs, fully integrate the various elements, and design the packaging design that is most suitable for the product.
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