Through the packaging design's modeling, color, text and other factors to bring the feelings to the crowd, the paper analyzes the focus of the propaganda image of the product packaging design, discusses how to convey the most perfect feeling to the consumer through the packaging design, and makes the expression of the artistic conception in the packaging design. Can be eager to come out, and then come, better for packaging design services.
Text is an indispensable part of conveying product information. The main meaning of the brand name and its typeface, the writing form of the text and the arrangement of the words can convey different psychological feelings. The artistic conception of packaging design must be expressed through the visual design of the packaging. The visual design of the package includes three parts: container shape, packaging structure and flat decoration. The flat decoration is mainly composed of text, graphics, color, etc.: the packaging structure and the container shape belong to the three-dimensional composition design category.
The shape further embodies the artistic conception of the packaging for the packaging design, and the plane shape includes signs, illustrations and the like. Graphics is one of the important factors that make up the packaging concept.
Graphics can be divided into two types: figurative and abstract. For example, Huangshan Maofeng tea packaging is based on the singularity of Huangshan Mountain, the clear end of the mountain spring, the ups and downs of the sea of ​​clouds, giving people the enjoyment of beauty as the design premise, highlighting the artistic conception of tea culture; the abstract graphics make full use of points, lines and surfaces. Combine changes to enhance the direct perception of the viewer to the viewer. Point, line, and surface abstract symbols contain rich information and philosophies that can be used to state what is perceived, even information that can only be said to be unspoken, giving a subtle Artistic conception.
The expression of artistic conception in packaging design must deal with the various factors that constitute the packaging conception, such as form, structure and color, and strive to achieve harmony and tacit understanding. According to the theme situation and aesthetic needs, the corresponding form, structure and color can be selected. The constituent factors can not be simply and rigidly piled up, but the individual style and the scene atmosphere should be created to form a perfect and harmonious whole. produce.
A set of artistic beauty packaging design appreciation:
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