Sportswear revives Anta into China's first market value breaking through 100 billion clothing retail groups Date: 2018-01-16 15:37
Thanks to the recovery of sportswear retail, the country’s first clothing retail group with a market value of over RMB 100 billion has emerged.
Anta Sports listed in Hong Kong rose 2.6% to HK$37.45 per share today, breaking new records, and the market value exceeded HK$100.53 billion for the first time. In the past year, Anta’s stock price has risen by 70%.
In terms of generalized apparel sector, the first company with a market value of more than 100 billion yuan was Shenzhou International, a domestic apparel contractor listed in Hong Kong, with a market value of HK$116.9 billion. Related reading: 53 times in 8 years! The share price of this UNIQLO foundry became Tencent in the fashion industry.
Some analysts pointed out that benefiting from the increase in people’s lifestyle changes and increasing emphasis on sports, the prosperity of the sportswear industry is expected to increase continuously. The market share of ANTA Sports has reached 10.2% in 2016, accounting for the revenue of similar domestic companies. The ratio is also rising.
In addition, although Anta has continued to rise since 2012, the valuation of Anta has remained low on benchmark international giants such as Nike and adidas, but ROE and dividend returns have been better.
The UBS research report pointed out that ANTA Sports has been accelerating its multi-brand strategy expansion in the past two years. Taking into account the company's joint venture with Descenta in the first half of 2016, it also acquired Korean brand Kolon Sport and children's clothing brand King Kow last year.
Among them, FILA became ANTA's most successful acquisition brand, after catching up with fashion trends, sports brand FILA performance is erupting.
FILA was founded in 1911 to produce and sell underwear. Until the 1970s, it began to expand its product line to produce sportswear, and invited Japanese designer Ishin to design the now F-box Logo in red and blue. FILA has promoted itself from the very beginning by sponsoring athletes, sponsoring tennis player Bjrn Borg, who was once known as the Swedish king of the ball, and Reinhold Messner who climbed Mount Everest without oxygen.
After the 2008 Beijing Olympic Games, Anta realized that there will be a new turning point in China's sports industry, and a too single brand structure will be quickly eliminated by the market. In 2009, Anta officially launched its multi-brand strategy and acquired the franchise and trademark rights of sports brand FILA in China from Belle International for HK$600 million. It is responsible for the promotion and distribution of FILA products in Mainland China, Hong Kong and Macau.
In fact, prior to the acquisition, in 2008, Anta had sold three international brands of adidas, Reebok, and Kappa as its retail sales business due to unsatisfactory profitability. The important factor that abandons the adidas agency is that the German brand intends to revert to the self-employed company. Necessity, but the choice of the latter two or the poor performance of poor choice. At the time, Anta admitted that due to financial crisis and other factors, the international brand retail business suffered continuous losses in 2006 and 2007, and the net loss in 2007 reached 5.5 million yuan.
Anta
Sports brand FILA continues to increase in popularity
In 2011, this sport’s veteran ushered in its 100th anniversary. After taking over FILA China, the first thing Yao Weixiong, president of FILA Greater China, did was return the brand to fashion.
In an interview earlier, Yao Weixiong stated that the brand is targeting focused consumers in groups of young people aged 20 to 35 years old, hoping to reflect their lifestyle, both as sportswear and everyday wear.
Some analysts believe that it is not enough for sports brands to think only about two words. Nike and adidas are also familiar with this. Adidas is using a fresh, cool feeling to attract Millennials, adidas said earlier, the company has learned from past mistakes, the company did not focus on consumer demand, too static leads to loss of consumer enthusiasm for the brand. Chen Grazutis, an analyst at Bloomberg Think Tank, believes that sports brands such as Under Armour are in a passive situation when market trends shift from functionality to fashion.
In order to attract young consumers, FILA has been fully into the fashion industry in recent years, inviting the influx of people to endorse the book. FILA also launched a joint venture with Gosha Rubchinskiy and invited Jason Wu to continue launching the joint design. Last year, the brand announced Chen Kun as the brand spokesperson.
Some analysts believe that FILA has now become the new engine of the ANTA Group's performance. Yao Weixiong said in an interview with the interface that FILA’s future goal is to enter 10 billion clubs within three years, and upgrade from the sports upstart to the top three brands in the domestic high-end market.
In the past five years, FILA's retail sales have also been maintained at around 40%. As of June 30, 2016, the number of stores maintained an annual growth rate of around 10%. As of June 30 last year, Anta had a total of 9041 stores in China, and there were 869 FILA stores.
According to a report released by UBS, the market still underestimates the long-term growth potential of the FITA business under ANTA Group. It believes that FILA has a good business layout. It is expected that the sales growth of related businesses from 2017 to 2020 will exceed 30%. It is worth noting that the Anta Group In the first half of last year, net profit rose 29% year-on-year, which was also mainly driven by FILA, which saw its sales soar by 50% year-on-year and now accounts for 25% of Anta's overall sales.
In addition, UBS also raised its net profit forecast for the Anta Group from 2017 to 2019 by 7%, 20% and 45% to 3.11 billion yuan, 3.793 billion yuan and 4.437 billion yuan. The bank also raised ANTA's revenue forecast for 2017 to 2019 at the same time. 7%, 16% and 21%, respectively, to 16.536 billion, 20.064 billion and 23.087 billion RMB.
In the third quarter of last year, with the Anta brand, retail sales of products recorded a double-digit increase year-on-year, while non-Anta brands increased 60 to 0% year-on-year, up from 40 to 50% in the first half of the year. Performance will continue into the fourth quarter. Earlier analysis pointed out that Anta Sports intends to take huge amounts of money to acquire or share in the German sports brand Puma. As of yet, Anta did not make any comment on this news.
Source: Fashion Headlines
Thanks to the recovery of sportswear retail, the country’s first clothing retail group with a market value of over RMB 100 billion has emerged.
Anta Sports listed in Hong Kong rose 2.6% to HK$37.45 per share today, breaking new records, and the market value exceeded HK$100.53 billion for the first time. In the past year, Anta’s stock price has risen by 70%.
In terms of generalized apparel sector, the first company with a market value of more than 100 billion yuan was Shenzhou International, a domestic apparel contractor listed in Hong Kong, with a market value of HK$116.9 billion. Related reading: 53 times in 8 years! The share price of this UNIQLO foundry became Tencent in the fashion industry.
Some analysts pointed out that benefiting from the increase in people’s lifestyle changes and increasing emphasis on sports, the prosperity of the sportswear industry is expected to increase continuously. The market share of ANTA Sports has reached 10.2% in 2016, accounting for the revenue of similar domestic companies. The ratio is also rising.
In addition, although Anta has continued to rise since 2012, the valuation of Anta has remained low on benchmark international giants such as Nike and adidas, but ROE and dividend returns have been better.
The UBS research report pointed out that ANTA Sports has been accelerating its multi-brand strategy expansion in the past two years. Taking into account the company's joint venture with Descenta in the first half of 2016, it also acquired Korean brand Kolon Sport and children's clothing brand King Kow last year.
Among them, FILA became ANTA's most successful acquisition brand, after catching up with fashion trends, sports brand FILA performance is erupting.
FILA was founded in 1911 to produce and sell underwear. Until the 1970s, it began to expand its product line to produce sportswear, and invited Japanese designer Ishin to design the now F-box Logo in red and blue. FILA has promoted itself from the very beginning by sponsoring athletes, sponsoring tennis player Bjrn Borg, who was once known as the Swedish king of the ball, and Reinhold Messner who climbed Mount Everest without oxygen.
After the 2008 Beijing Olympic Games, Anta realized that there will be a new turning point in China's sports industry, and a too single brand structure will be quickly eliminated by the market. In 2009, Anta officially launched its multi-brand strategy and acquired the franchise and trademark rights of sports brand FILA in China from Belle International for HK$600 million. It is responsible for the promotion and distribution of FILA products in Mainland China, Hong Kong and Macau.
In fact, prior to the acquisition, in 2008, Anta had sold three international brands of adidas, Reebok, and Kappa as its retail sales business due to unsatisfactory profitability. The important factor that abandons the adidas agency is that the German brand intends to revert to the self-employed company. Necessity, but the choice of the latter two or the poor performance of poor choice. At the time, Anta admitted that due to financial crisis and other factors, the international brand retail business suffered continuous losses in 2006 and 2007, and the net loss in 2007 reached 5.5 million yuan.
Anta
Sports brand FILA continues to increase in popularity
In 2011, this sport’s veteran ushered in its 100th anniversary. After taking over FILA China, the first thing Yao Weixiong, president of FILA Greater China, did was return the brand to fashion.
In an interview earlier, Yao Weixiong stated that the brand is targeting focused consumers in groups of young people aged 20 to 35 years old, hoping to reflect their lifestyle, both as sportswear and everyday wear.
Some analysts believe that it is not enough for sports brands to think only about two words. Nike and adidas are also familiar with this. Adidas is using a fresh, cool feeling to attract Millennials, adidas said earlier, the company has learned from past mistakes, the company did not focus on consumer demand, too static leads to loss of consumer enthusiasm for the brand. Chen Grazutis, an analyst at Bloomberg Think Tank, believes that sports brands such as Under Armour are in a passive situation when market trends shift from functionality to fashion.
In order to attract young consumers, FILA has been fully into the fashion industry in recent years, inviting the influx of people to endorse the book. FILA also launched a joint venture with Gosha Rubchinskiy and invited Jason Wu to continue launching the joint design. Last year, the brand announced Chen Kun as the brand spokesperson.
Some analysts believe that FILA has now become the new engine of the ANTA Group's performance. Yao Weixiong said in an interview with the interface that FILA’s future goal is to enter 10 billion clubs within three years, and upgrade from the sports upstart to the top three brands in the domestic high-end market.
In the past five years, FILA's retail sales have also been maintained at around 40%. As of June 30, 2016, the number of stores maintained an annual growth rate of around 10%. As of June 30 last year, Anta had a total of 9041 stores in China, and there were 869 FILA stores.
According to a report released by UBS, the market still underestimates the long-term growth potential of the FITA business under ANTA Group. It believes that FILA has a good business layout. It is expected that the sales growth of related businesses from 2017 to 2020 will exceed 30%. It is worth noting that the Anta Group In the first half of last year, net profit rose 29% year-on-year, which was also mainly driven by FILA, which saw its sales soar by 50% year-on-year and now accounts for 25% of Anta's overall sales.
In addition, UBS also raised its net profit forecast for the Anta Group from 2017 to 2019 by 7%, 20% and 45% to 3.11 billion yuan, 3.793 billion yuan and 4.437 billion yuan. The bank also raised ANTA's revenue forecast for 2017 to 2019 at the same time. 7%, 16% and 21%, respectively, to 16.536 billion, 20.064 billion and 23.087 billion RMB.
In the third quarter of last year, with the Anta brand, retail sales of products recorded a double-digit increase year-on-year, while non-Anta brands increased 60 to 0% year-on-year, up from 40 to 50% in the first half of the year. Performance will continue into the fourth quarter. Earlier analysis pointed out that Anta Sports intends to take huge amounts of money to acquire or share in the German sports brand Puma. As of yet, Anta did not make any comment on this news.
Source: Fashion Headlines
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