The technical bottleneck and material monopoly of the 3D printing industry cannot be eliminated temporarily, but there is another way to crack the current situation. This is the transformation of the business model. The shared 3D printer service of SMEs and the cross-border joint strategy of large companies will help to improve the acceptance and popularity of 3D printing technology in the mass market and professional market.
3D printing industry development encounters resistance business model into a key breakthrough
In the past few years, the concept of 3D printing has been fierce, and it has frequently occupied the headlines of various professional and non-professional websites, attracting the attention of many outsiders. The authority of the industry often publishes novel ideas and unique insights. For a while, talking about 3D printing has become a fashion.
However, after the concept has been burned for a while, it is still difficult to see the shadow of 3D printing products or 3D printing equipment in daily life. People have not felt that this new technology has brought about much change. As a result, the popularity of 3D printing has gradually subsided. Although it still maintains the momentum of continuous development in the industry, it has gradually become quiet at the social level, and has become a tepid point of the intelligent manufacturing industry.
There are many reasons for this situation, the most important factor is the technical bottleneck. Before the production speed and product quality completely overwhelm the traditional manufacturing process, 3D printing can never be the main force of mass production. In addition, 3D printed materials, which are inherently limited in technology, have been artificially restricted by some companies for monopoly purposes, and they have also hampered the pace of industrial advancement. These problems are difficult to resolve in a short period of time, requiring the accumulation of scientific research results in the industry and the follow-up of relevant departments and policies.
In this way, will the 3D printing industry be stagnant for a long time due to these problems? Not necessarily. Although the technical bottleneck and material monopoly cannot be eliminated temporarily, there is another way to crack the current situation. This is the transformation of the business model. Some time ago, Xiaobian introduced to you a new 3D printing business model in recent years - 3D printing farm, which is just one of the innovative models. For 3D printing companies of different sizes, there is another breakthrough.
Although 3D printing still has weaknesses such as slow mass production and poor structural strength, it does not mean that the technology has no market for the current individual consumers. In fact, with the rise of personalized and customized consumer trends in recent years and the gradual development of 3D printing skills training in basic education, many ordinary consumers are eager to try 3D printing. However, due to financial and technical constraints, most of them will not buy equipment.
The current sharing of the fire has given some small and medium-sized 3D printing companies great inspiration. In this era of omnipotentiation, why not share 3D printers? By opening online platforms or opening offline entity experience stores, 3D companies can directly and personally The customer establishes a contact. Consumers can choose to rent the whole machine, purchase materials to make their own products, or choose not to participate in the production, but to purchase the company's one-off technical services, directly pick up the goods. In this way, consumers can enjoy 3D printing services without much cost, and are familiar with 3D printing technology, and 3D printing companies will also get a lot of profits from this large-volume small-volume order, thus supporting their own operation and product development.
Large 3D printing companies obviously need another way of thinking. On the basis of its own strength and high status in the industry, large companies should expand their business from a more macro level. This is a cross-border alliance. The printing giant, HP, which has been adding more 3D printing recently, has demonstrated the industry. It has partnered with service giant Dele and intends to use Massec's vast global manufacturing network and extensive operational experience to carry out mass production. The plan is expected to create a new $12 trillion manufacturing market.
Whether it is the shared 3D printer service of small and medium-sized enterprises or the cross-border joint strategy of large companies, they are all doing the same thing, that is, to increase the acceptance of 3D printing in the mass market and professional market before the technology fails to make significant progress. Popularity, lay the foundation for real promotion after the breakthrough of technology. This is not only a choice that has to be made to face the current reality, but also a must for future long-term development.
(Editor)
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