Following the opening of the domestic two-child policy, maternal and child take the lead in the industry to enjoy the "demographic dividend", the preferred blue ocean market. Today, maternal and child first retail share Shanghai Baby Room Business Services Co., Ltd. (hereinafter referred to as "baby room") was listed on the Shanghai Stock Exchange, fired the first shot maternal retail enterprises to enter the capital market, stock code 603 214, the securities referred to baby room .
Baby room mother and child is engaged in the sale of goods and related services retail chain, targeted at the high-end market, mother and child, to provide professional baby products retailer one-stop purchasing and health services to pregnant baby before pregnancy to 6 years old infants families .
According to the prospectus, the number of shares issued by the baby-friendly room is 25 million shares, the issue price per share is 19.95 yuan, and the raised funds are 412 million yuan. It is used for the maternal and child product marketing network, maternal and child service ecosystem platform construction and supplementary main business. Business related working capital.
As of the signing date of the prospectus, there are 189 direct stores in the baby-friendly room. The company will open 130 direct-operated stores in Shanghai, Zhejiang, Fujian, Jiangsu and Guangdong, and plans to invest 237 million yuan. In addition, the company plans to invest 54.891 million. The funds raised by the Yuan are used for the construction of the maternal and child service ecosystem platform. After the implementation of the project, the company's online service function will be further improved and improved. In addition, the chain retail format of the baby-friendly room has a higher demand for working capital, and the company intends to use 1.20. Billions of yuan to supplement working capital.
Shi Qiong, chairman and general manager of the baby room, said in the listing road show that the company will adhere to the retail channel of direct store and e-commerce integration development, and further consolidate its leading position in the Yangtze River Delta regional market while Expanded economically developed regions, and timely introduce third-party cooperation units to integrate industrial chain and service extensions for the maternal and child market, become platform products and comprehensive service providers that lead the development of domestic maternal and child industry, and create a national mother with market influence. Leading company in the baby industry.
According to the "Statistical Bulletin of National Economic and Social Development" published by the National Bureau of Statistics, from 2010 to 2015, China has more than 16 million new babies each year. With the huge number of 80s and 90s, we entered the peak period of marriage and childbirth, and China began to enter. The fourth baby boom. At the same time, the number of Chinese population aged 0-14 has started from 2012, and the growth has turned from negative to positive, and it is expected to maintain positive growth in the next few years.
This background of population growth will give birth to a huge potential consumer market, which will drive the rapid development of the maternal and child products industry.
Shi Qiong, chairman and general manager of the baby-friendly room, said that the company will seize the development opportunities of the maternal and child retail industry, and strive to accurately grasp and guide the needs of maternal and child families, and lead the life concept of maternal and child family fashion, and through the internal Innovate and expand external cooperation to create an integrated and comprehensive maternal and child life service platform, providing high-quality, high value-added goods and services around the consumer needs of all stages of maternal and child families.
The main business of the baby-friendly room is the sale of maternal and child products and related services. It mainly provides high-quality maternal and child products and related services for pregnant, maternity and infant families of 0-6 years old. The target customers are mainly located in the residents around the directly operated stores. Mainly the consumer demand for maternal and child supplies.
In 2017, the company achieved operating income of 1.8 billion yuan, an increase of 14.06% compared with 2016. The net profit attributable to shareholders of the parent company was 93.58 million yuan, an increase of 26.47% over the same period of 2016; after deducting non-recurring gains and losses, it was attributed to shareholders of the parent company. The net profit was 86.83 million yuan, an increase of 24.59% over the same period of 2016. The company's operating income, net profit attributable to shareholders of the parent company and net profit attributable to shareholders of the parent company after deducting non-recurring gains and losses both increased compared with the same period of the previous year.
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