Electronic distribution system
The reporter learned from the financial report released by the company that the company is gradually setting up a new retail terminal electronic enterprise resource planning system "ePOS" for its supply chain. The system will initially cover large distributors in Guangzhou, Fujian, Hubei and Sichuan, and as of June 30, 2010, the system has connected 1,500 retail outlets to corporate headquarters. The company plans to reach 2,500 stores by the end of this year, and will cover the entire distribution network in the fiscal year of 2013.
At the same time, the relevant person in charge of the 361 degree also told reporters that the company will start the background integration work between the company headquarters and suppliers in the middle of next year, and plans to complete it in mid-2013 or before. “The company believes that the full implementation of ePOS across the entire distribution network will help the company's headquarters quickly get more information from the market, improve the transparency of the business, and ultimately better control inventory levels.â€
Not only that, this year, many well-known shoe enterprises in Quanzhou have begun to promote the informatization construction within the enterprise distribution system. Anta has signed a cooperation agreement with the world-renowned commercial software supplier SAP, and the Ecoms system promoted within the group since this year. Also started in the distribution system. In the first half of this year, Peak also continued to expand its computerized information management system "Regent System" to maintain real-time communication and collect sales data and feedback with Peak authorized retail outlets. The data shows that as of the first half of the year, 1,120 retail outlets have been connected to the Regent System at Peak Headquarters. Bin Shoucheng, deputy director of Peak Information Center, told reporters that in fact, many distributors of Peak have enabled the Regent system to conduct data analysis. The company is trying to aggregate the data into the company headquarters in real time. "The board of directors gave me the task of killing. By the end of this year, I have to complete the data connection of 1,500 retail stores, and I will reach 3,000 by the end of next year."
Acceptance needs to be improved
According to industry insiders, the current competition in the sporting goods industry has entered a stage of white-hot, and the sports brand's specialty stores have opened up in large, medium and small cities in China. According to the first-half financial reports of various companies, Li Ning and Anta's specialty stores have broken through 7,000, and Xtep, 361, and Peak will enter the "7000 store" era this year. It will realize its "Wan Store Plan" within three years. Among them, competition for business districts and store resources is not a problem, and how to better manage these huge store systems will become a key factor for companies to gain competitive advantage.
Informatization construction in the supply chain, channels and terminals of enterprises is of great benefit to enterprises and brands. Bin Shoucheng told reporters that today's competition is not only the competition of production and products, but has already entered the stage of industrial chain competition. From production to final retail, every step must improve efficiency. “At present, everyone has established a huge distribution system, which puts higher demands on the rapid response of the decision-making layer. This is like an invisible assembly line connecting the corporate headquarters and all distributors, and able to feedback the distributors in real time. Inventory situation, for example, a certain type of product sold better in Hunan, but it is relatively unpopular in the Guangdong market. Under the feedback of electronic information systems, especially after making a smarter electronic information system, it will automatically make recommendations. Let us mobilize Guangdong goods to Hunan to minimize inventory."
Despite this, Quanzhou shoe enterprises will encounter many difficulties in promoting the electronic information construction of the distribution system. Today, the era of entering the "7000 store" era, the retail terminal accessing the information system is still less than 1/4 of the total retail system of the enterprise, and the informationization speed of the distribution system still cannot keep up with the opening speed of the enterprise. "The reasons are manifold. The distribution system is an important part of the overall information construction of enterprises. Not only entrepreneurs should pay attention to them, but they are willing to invest, because such investment will not be effective overnight. At the same time, there must be corresponding Talents and equipment are equipped. On the other hand, the company's channel operators must also accept. After all, the footwear industry belongs to the traditional industry, and the recognition and acceptance of electronic information technology by relevant practitioners needs to be improved."
Preventing the "information island" common disease
The reporter learned from the industry that in order to better promote the informationization of the distribution system and break the obstruction of some channels in terms of ideas and actions, many Quanzhou enterprises have increased the electronic information training for distributors during the order fair. In addition, some new projects will be launched. For example, for some malls without network equipment restrictions, or for those unfamiliar with computers, the implementation of a simple handheld pos machine, data input can simply brush in the data on the POS machine. In addition, enterprises adopt a “tying†strategy to provide daily management software and distribution system software such as attendance systems, human resource management systems, and financial systems to distributors at the same time, and improve the enthusiasm of distributors to adopt e-commerce systems.
From the initial office automation construction plus financial computing to scattered ERP projects, to the information management of supply chain and terminal, the informationization construction of Quanqi has entered a higher stage, and the more advanced stage is Supply chain, production links, channels, terminals and other aspects of comprehensive ERP construction.
Ouyang Zhonghui, Dean of the School of Business and Information, Chen Shouren, Quanzhou Normal University suggested that the informationization of enterprises should be carried out in steps and modules. Have a master plan and then implement it step by step. “I likened it to stacked wood. When the enterprise has the ability, it will complete office automation and financial computing first. Then we will do human resources and performance appraisal system. Then we will do informationization such as warehouse management, sales, supply chain, etc. It will be done in different time, but it will not be confusing. The nature of doing it in the evening will be connected with the early ones, and it will not form an isolated island of information. The information island is a common problem in many enterprise informationization processes before, that is, enterprises do different things at different stages. Informatization, but the connection is not up and down, the database is very confusing, and many have to come back again, which is very unfavorable for the development of enterprise norms."
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