Cosmetics as a kind of "beauty" endorsement, people usually pay attention to the sales packaging of cosmetic packaging design, not only strive to "skin the eye" through sales packaging, but also hope to make cosmetics stand out from the shelves to attract consumers to buy. With the development of e-commerce, it has greatly stimulated the habit of consumers to buy cosmetics online. This article will introduce you to the design of cosmetic packaging boxes.
Excellent cosmetic packaging design can enhance the visual appeal of cosmetics, giving people a new and pleasing visual experience. In the process of cosmetic packaging design, on the one hand, we must consider the artistic color of design; on the other hand, we need to pay attention to the visual psychological effect of color. From an aesthetic point of view, the effects of color include physiological and psychological factors. Here we mainly talk about the performance of color in the psychological characteristics. Psychological characteristics include the feeling of color, the association of colors, the symbol of color, and so on.
Cosmetics have their unique color personality and attributes. Choosing visualized colors can enable consumers to create color memories of the cosmetic packaging design and further understand and understand the functions and characteristics of the products. For example, the same brand of lip essence honey packaging, with bright orange to reflect the active, sweet feeling, with pink and purple, elegant and sexy. Let consumers choose the right cosmetics through color.
At present, cosmetic packaging design is no longer just a container for goods, but more closely reflects the close combination of practicality and artistry. Excellent cosmetic packaging design can enhance the value of cosmetics while attracting consumers' attention.
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