Tossed for more than six months, Red Bull's fate in China is still confusing, due to trademark disputes. You may not know that the national sports drinks market share is about 60 billion yuan. Before the trademark dispute, only Red Bull households will have 25 billion yuan, more than one-third.
Because the case continued to be heard, Red Bull could not produce. This mutation stirred up the storm in a pool of water in the domestic sports beverage market. Each beverage brand launched its own sports drinks products.
In the coming days, the number of sports drinks products that we can see in convenience stores and supermarkets will surely be increasing. For the vast majority of young people who use Red Bull as water and have no knowledge of sports drinks, this Undoubtedly a greater test, imagination is a headache.
Therefore, everyone urgently needs to give their own science sports drinks.
In the preparation of supplies for each marathon, the most indispensable one is water, which is sports drinks. In peacetime, after running, it will also buy a bottle of treasure ore and pulse. In everyone's common sense system, sports drinks can supplement the salt lost due to sweating and help to quickly restore stamina.
Although everyone can realize that functional beverages with special ingredients can meet the needs of sports, people may not be able to distinguish between many sports drinks. That is to say, there is no clear standard in people's consciousness to classify the functional drinks in the market.
In fact, there are no clear criteria for the classification of sports drinks and energy drinks in the relevant foreign laws and regulations. According to the regulations of the US Food and Drug Administration (FDA), sports drinks and energy drinks can only be allocated to foods, nutritional supplements or drugs. one type.
The “Beverage General†led by the Technical Committee of the China Beverage Industry Association has classified special-purpose beverages into sports drinks, nutrient drinks, energy drinks, and electrolyte beverages. For example, Gatorade is a traditional sports drink, pulse is a nutrient drink, Red Bull is an energy drink, and Baoji Lishui is an electrolyte drink.
If you use the "Beverage General" method of division, ordinary sports enthusiasts find it difficult to find the habits of the rules to determine what kind of sports drinks for you; or according to the FDA classification? Because it is only the food-grade sports drinks that we want to discuss here, the coverage of the FDA classification rules is too large and there is no relevant rule support, so this classification is also not available. then what should we do?
Then, simply based on the easy-to-understand energy concentration as the classification criteria, the low energy concentration is called hypotonic beverages, the higher energy is called hyperosmotic beverages, and the intermediate file is called isotonic beverages.
"Isotonic Fluid: Electrolytes and 6-8% carbohydrate Quickly replaces fluids lost by sweating and supplies a boost of carbohydrate. (Isosonic drinks: containing electrolytes and 6-8% of carbohydrates, can quickly supplement fluids lost by perspiration, As well as supplemental energy.)"
"Hypotonic Fluids: Electrolytes and a low level of carbohydrate rapidly replaces fluids lost by sweating." Hypo-osmotic drinks: Contain electrolytes and lower concentrations of carbohydrates, quickly replenish the fluid lost due to perspiration.)
“Hypertonic: High level of carbohydrate. (High-osmotic drinks: Contains large amounts of carbohydrates, mainly energy supplements.)â€
It is in line with the public's habit to use sugar concentration as a criterion, and taking into account the main components of sports drinks is sugar and electrolytes, and covers almost all sports drinks on the market.
At this point, it is very clear that the sports drinks mentioned above are categorized.
Red Bull and Lehu are high-permeability beverages that can be used after training to supplement energy; Gatorade and Bao Baoli are isotonic beverages, suitable for supplementing electrolytes and water during exercise, and can also be used to supplement sugar; Hypo-osmotic beverages can only quickly replenish moisture, but cannot replenish the loss of sugar and electrolytes. It is only recommended as a daily beverage. It has a variety of flavors and can always find the right one for you.
The use of sugar concentration as a standard for classifying sports drinks is not a new theory, but it already exists.
However, this universally applicable method has not made more people aware of it earlier. This is the reason why all kinds of bizarre sports drinks are on the market. The slogans such as “functionalityâ€, “vigorâ€, “rapidly replenishing energy†and so on are disregarding the functional properties of sports drinks. How to win people’s attention and market confusion Unbelievable.
The increase in sports drink categories seems to increase the choices of sports enthusiasts, but the actual situation is just the opposite. Because the sports language of various sports drinks is exaggerated and does not conform to the facts, when faced with numerous choices, sports enthusiasts are at a loss because they do not have proper understanding. They can only purchase certain types of sports drinks according to their habits and impressions, and they cannot always choose different functions correctly. Sports drink.
Therefore, the difference between the various sports drinks is not only in the taste, when you really understand the difference in function, you will understand why you can not get Red Bull as white water.
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