Marathon "Brand Blossoming" Boosts the Development of China's Sports Industry Date: 2018-01-11 14:52
As the largest exhibition in the Chinese marathon field, the second China Marathon Expo was held in Xiamen on the 4th. At the second China Marathon Industry Summit held in conjunction with the Marathon Expo, the marathon to promote the development of China's sports industry has become the focus of attention.
In recent years, the marathon has blossomed all over China and has become an important engine for China's development of the sports industry and promotion of supply-side structural reforms in the sports field. Xiamen has become one of the representative representatives.
Since its inception in 2003, the Xiamen International Marathon, which has held for 15 years, has won the IAAF Road Gold medal for many consecutive years. At the Marathon Expo on that day, Duan Shijie, chairman of the China Athletics Association, also awarded the city of Marathon the title of Xiamen City.
Wu Weiping, deputy secretary-general of Xiamen Municipal Government Office, also disclosed that with the Xiamen Marathon, the World Triathlon, the International Beach Volleyball Tournament, and the Powerboat World Championships, Xiamen Sports Industry has developed rapidly and many sporting goods companies have developed. Headquarters gather in Xiamen. At present, Xiamen has more than 2,000 sports manufacturing companies and has become Asia’s largest export base for fitness equipment.
Bao Mingxiao, director of the China Sports Economics Research Center of the Institute of Sports Science of the State Sport General Administration of China, also believes that the marathon event has become a booster for promoting urban reform, development, innovation and development, high-end development, characteristic development, shared development, and green development in China.
Ding Shuibo, Chairman of Xtep Co., Ltd.'s board of directors, believes that participating in the marathon will promote Xtep's move from sportswear manufacturers and pure competition sponsorships to comprehensive services, and extend its services to mass sports. In his view, events, equipment, services, and social networking will be the breakthrough of Chinese sports brands.
China Marathon, a sunrise industry and vice president of the China Field Association, Wang Nan, spoke highly of the contribution of the marathon to Chinese sports. He also admitted that the marathon has not gained its rightful place in the sports industry. The marathon movement still owes a reasonable amount to the Chinese marathon enterprises. income.
Wang Nan revealed that in the next five years, the China Field Association will devote itself to the overall layout of the Chinese marathon industry, leveraging policy as a lever and guiding, coordinating social resources and social relations, and assisting the development of enterprises.
From this Marathon Expo, it can also be observed that 260,000 square meters of exhibition attracted 145 exhibitors, including not only domestic and foreign road race operators, but also the timing system, logistics, insurance, intellectual property protection, registration system, photography Comprehensive event service agencies such as camera and medals development, as well as diversified products such as running gear, running fashion, health and fitness, sports tourism, sports media, and well-known sponsors, brought together the complete industrial chain of the marathon industry and also demonstrated Industrial belt development prospects.
As the largest exhibition in the Chinese marathon field, the second China Marathon Expo was held in Xiamen on the 4th. At the second China Marathon Industry Summit held in conjunction with the Marathon Expo, the marathon to promote the development of China's sports industry has become the focus of attention.
In recent years, the marathon has blossomed all over China and has become an important engine for China's development of the sports industry and promotion of supply-side structural reforms in the sports field. Xiamen has become one of the representative representatives.
Since its inception in 2003, the Xiamen International Marathon, which has held for 15 years, has won the IAAF Road Gold medal for many consecutive years. At the Marathon Expo on that day, Duan Shijie, chairman of the China Athletics Association, also awarded the city of Marathon the title of Xiamen City.
Wu Weiping, deputy secretary-general of Xiamen Municipal Government Office, also disclosed that with the Xiamen Marathon, the World Triathlon, the International Beach Volleyball Tournament, and the Powerboat World Championships, Xiamen Sports Industry has developed rapidly and many sporting goods companies have developed. Headquarters gather in Xiamen. At present, Xiamen has more than 2,000 sports manufacturing companies and has become Asia’s largest export base for fitness equipment.
Bao Mingxiao, director of the China Sports Economics Research Center of the Institute of Sports Science of the State Sport General Administration of China, also believes that the marathon event has become a booster for promoting urban reform, development, innovation and development, high-end development, characteristic development, shared development, and green development in China.
Ding Shuibo, Chairman of Xtep Co., Ltd.'s board of directors, believes that participating in the marathon will promote Xtep's move from sportswear manufacturers and pure competition sponsorships to comprehensive services, and extend its services to mass sports. In his view, events, equipment, services, and social networking will be the breakthrough of Chinese sports brands.
China Marathon, a sunrise industry and vice president of the China Field Association, Wang Nan, spoke highly of the contribution of the marathon to Chinese sports. He also admitted that the marathon has not gained its rightful place in the sports industry. The marathon movement still owes a reasonable amount to the Chinese marathon enterprises. income.
Wang Nan revealed that in the next five years, the China Field Association will devote itself to the overall layout of the Chinese marathon industry, leveraging policy as a lever and guiding, coordinating social resources and social relations, and assisting the development of enterprises.
From this Marathon Expo, it can also be observed that 260,000 square meters of exhibition attracted 145 exhibitors, including not only domestic and foreign road race operators, but also the timing system, logistics, insurance, intellectual property protection, registration system, photography Comprehensive event service agencies such as camera and medals development, as well as diversified products such as running gear, running fashion, health and fitness, sports tourism, sports media, and well-known sponsors, brought together the complete industrial chain of the marathon industry and also demonstrated Industrial belt development prospects.
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