The Internet is changing the catering industry in an all-round way, and for consumers or businesses, the expectations that were previously impossible due to technology or cost issues are now being realized. From the review of the evaluation system to the one-hundred-year battle that ended in five years; from the group buying model of “killing 10,000 self-damaged three thousand†to the take-away market where the firepower value is once again raised, the Internet, especially the mobile internet The maturity and development of the Great Leap Forward is gradually eroding and influencing the original information architecture of the restaurant industry. The POS system, which is indispensable to most catering companies, also extends from the point of sale or service point that originally provided services to consumers to search points, social points and shopping points in the hands of consumers, opening up and establishing a different The virtual e-commerce world of the offline entity system.
Cloud POS equipped with O2O platform Yingjia provides O2O multi-service
The catering industry is transforming, and the simple group buying activities extend the multi-O2O service. In the era of O2O, many O2O products are centered around the catering industry, evaluation system, group purchase, takeaway, queuing, cashier products... BAT and many entrepreneurs have linked O2O to all aspects of traditional catering services. In the middle, and with the means and capital of the Internet, the market demand will be rapidly expanded. Under the capital investment of the big hand, the consumption habits of the C-end consumers are gradually developed, and it is normal to buy the purchase coupons first, or to purchase the purchase orders through the take-out platform.
However, with the gradual decline of the traffic dividend effect, the B-end merchants also began to carefully reflect on the benefits and shortcomings brought by the so-called group purchase. It is true that the group purchase or take-out model in the platform mode has brought a certain amount of passenger flow and turnover to the merchants, but the limited online traffic of the platform and the price reduction, the difficulty of controlling the logistics and other factors cause the brand image of the business to be hurt. The development of brand promotion and development is a major obstacle. Therefore, merchants have adopted a more prudent cooperation attitude in the choice of platform. Group purchase, preferential subsidies, reservations, take-outs..... These catering services based on the mass platform are what we now know about the catering. There are both O2O services, that is, the initial stage of the integration of catering and the Internet. We call it the old O2O restaurant. era.
The O2O service model of the old era is dedicated to the establishment of standardized catering services, and the core of the new O2O model is the personalization of the services of various catering enterprises.
More and more catering companies use the WeChat public account, Alipay service or self-built independent app to bypass the platform's popular shortcomings and establish a brand identity with self-characteristics. Internet companies with more technical and catering thinking support, starting from the POS cashier order system of catering, directly embed the functions of take-out, reservation, online payment, group purchase and verification, and open up the operation, marketing and finance of the restaurant.
Yingjia Technology is well-known in the industry, and the only team in the country with complete O2O technology. The multi-O2O service mentioned above can be provided to the catering business, which helps the restaurant chain to more easily expand the number of stores.
Yingjia Technology's platform can fully cover more than 300 functional modules including offline POS, invoicing, promotion, business analysis, membership management, O2O traffic platform integration, mobile payment, WeChat membership, virtual membership card, etc. Management, multi-brand, multi-store, multi-POS management structure, and has the advantages of central management, backup, and low cost.
At the technical level, the online traffic platform serialization API is provided. In addition to being connected to the mainstream traffic platform, it can also be connected to other traffic platforms (or new media teams) or other media platforms to increase traffic. In addition, an offline POS-side serial SDK is provided to enable traditional POS vendors to transform into O2O providers.
POS 3.0 becomes the key tool and platform for the new catering O2O model
In the POS 2.0 era, the concept of cloud is widely mentioned. The system architecture generally adopts the C/S+B/S mashup mode architecture, and stores all over the world can realize unified control of the headquarters far away from thousands of miles away. The cloud age feature of 4A2S (anyone who uses the same web services and access to the Internet tools at any time and anywhere) significantly enhances the central control capabilities and efficiency of global chain catering companies.
In the era of the Internet, the universalization of market demand has pushed the POS system toward a more interconnected and intelligent direction. O2O + POS service integrator Ying Jia Technology CEO Huang Sisheng mentioned in the POS 3.0 concept, "The core of POS 3.0 is integration, the future POS system service model will face a lot of replacement, only fully integrated online and offline compliance Various scenarios of catering operations and marketing needs, such as self-service order, meal take-out, virtual and real member integration, mobile payment, online social networking, etc., can truly help our customers achieve mutual benefit and win-win."
From the initial food enterprise data tools to carrying more marketing and operational functions. The transformation of POS system towards 3.0 is gradually helping catering companies to achieve a new era of catering O2O. A more personalized, independent, and even private member system solution is valued by more and more enterprises, and will certainly It has become the key to the success of the catering O2O enterprise.
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