Snow sports popular in China Ximaltu: 300 million people outdoor clothing needs to be upgraded?

Snow sports popular in China Ximaltu: 300 million people outdoor clothing needs to be upgraded?
Date: 2016-12-30 14:02

On December 25th, the second leg of the Himalto Cup China Alpine Ski Touring Tournament ended perfectly in the Songhua Lake Resort in Jilin. Jin Xin won the championship, and 2-8 winners were Yang Yanbin, Han Min, and Li Song. Wrinkle Jie, Wang Yihe, Wang Jianzhuang and others. This event is sponsored by the China Ski Association, Hebei Wanlong Holiday Paradise, Jilin Songhua Lake Resort, Hebei Taiwu Ski Town, and Heilongjiang Yabuli Ski Resort. It combines popular skiing and professional skiing to promote the development of the Chinese ice and snow industry. The 2022 Winter Olympics. This year's event has attracted much attention and is supported by multiple factors of the country and society.

Trillion market, 300 million people's professional clothing demand

In October 2016, the General Office of the State Council issued the "Guidance Opinion on Accelerating the Development of Fitness and Leisure Industry" (hereinafter referred to as opinion), and proposed that by 2025 the total size of the fitness and leisure industry will reach 3 trillion yuan. The “Opinions” focused on the five outdoor sports of snow sports, mountain outdoor, water sports, automobile and motor sports, and aviation sports. It is estimated that by 2020, the total size of these major fitness and leisure sports industries will exceed 1.5 trillion yuan. The formation of a new pattern of sports industry such as the development of ice and snow in the south and the expansion of the west, three vertical and three horizontal outdoor mountains, water sports in two rivers and two seas, three laps and three lines of automobile and motorcycle sports, and 200 kilometers of aviation sports.

The fitness and leisure industry is a series of economic activities that use sports as a carrier, participate in experience as the main form, promote physical and mental health, and provide relevant products and services to the general public. It is the most direct field in which the public participates in sports and promotes the overall sports industry. development of. As China’s economic development, people’s living standards and health needs increase, the fitness and leisure industry is increasingly favored by the public. Skiing, mountaineering, marathon, and bicycle projects are flourishing and participation is increasing. On November 2nd, the State General Administration of Sport issued the “Ice and Snow Sports Development Plan (2016-2025)” and “National Ice and Snow Facilities Construction Plan (2016-2022)”. The 2025 goal is to directly participate in snow and ice sports with more than 50 million people. It also brought about 300 million people to participate in ice and snow sports. The total size of the ice and snow industry reached 1 trillion yuan.

The Chinese Winter Olympics will bring 300 million people to participate in the ice and snow sports, which will bring about the spurt growth of the winter sports market. Wang Zhu, chairman of the Himaltu (China) Outdoor Products Co., Ltd., told reporters. Winter sports are affected by wind, rain, snow, etc., and professional clothing is more needed.

Professional R&D champion quality

CIMALP was established in France in 1964. The predecessor was the French MARSANNE family in 1890 that created and produced a silk underwear textile factory with warmth. Himalto (China) Outdoor Products Co., Ltd., on the basis of retaining pure French pedigree, is committed to the development of the Chinese market, through R&D and tailor-made windproof, water-proof and cold-proof new down jackets, through continuous improvement of design style and brand concept. Other quick-drying series and other products are suitable for middle and high-end people's extreme sports, urban outdoor style outdoor products and clothing. Based on the joint R&D, joint procurement, co-production and joint sales of French headquarters, a differentiated research and development of special populations, special needs, special designs, and special customizations was carried out for different regional cultures, and the medium and high-end limits suitable for the Chinese market were introduced. / Fashion outdoor sports equipment, will be classic and stylish docking, extreme and romantic perfect interpretation, with a strong French atmosphere CIMALP (Ximaertu) will explain the perfect combination of a hundred years of inheritance and extreme fashion.

According to Yuan Li, general manager of Himaltu (China) Outdoor Products Co., Ltd., CIMALP insists on high quality as the starting point, and pays attention to the combination of technology and fashion, and leads the trend of outdoor sports by tailoring fashion outdoor products. Long-lasting anti-static, anti-bacterial, rapid moisture absorption, quick-drying, etc., all use the world BULESIGN certification, environmental protection, high-quality surface materials, from the inside out, to provide a safe and comfortable experience for the wearer. For the Chinese Alpine Ski Tour, CIMALP launched a series of stylish ski suits, featuring lightweight, wear-resistant and tear-resistant high-tech fabrics. The surface is treated with Teflon to prevent oil and stain. At the same time, a YKK waterproof zipper is designed. Breathable zipper, underarm ventilation zip, gather heat reflection inside, adjustable waistband, foot wear-resisting cloth, foot zipper, windproof cuffs and other special techniques, windproof headgear can also effectively organize the snow and beat the face, to promote China's skiing, Contribute technology and fashion power to the popularity of skiing.

Himaltu Designer Li Xiaoxiao

Xiaoma Xiaomusi, a designer of Himaltu, said: The Himaldo Cup China Alpine Ski Tour is China's top ski competition hosted by the China Ski Association. Since entering China in 2013, Himalto has dedicated itself to the design of professional ski wear in China and has sponsored this competition. After feedback from professional athletes wearing the Himalto ski suit experience, we have constantly revised and improved our commitment to the top level. ski suit. Most of our ski resorts are located inland, belonging to a cold, dry climate. The temperature is low, the wind is large, and the snow quality is hard. The professional requirements for skiwear are very high. The ski boots of Himaldo are 100% windproof, rainproof, and cold-proof. And all the fabrics have been treated with fluorine-free and have achieved the national environmental protection certification. Jilin Songhua Lake Resort District champion Jin Xin said: Himaldo clothing is very light, warm, good comfort, good air permeability, free fit.

Technology, fabrics, design, environmental protection, comfort, etc., created the quality of the championship of Himalto. Yuan Li said: Whoever wears the professional clothing of Himaltu will have the potential to win the championship. This not only represents the level of the athletes, but also represents the athlete itself and the spirit of the pursuit of perfection of the Himalto; and for ordinary consumption, it is also the beginning of their championship life.

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