On October 20th, the list of “Top 30 Most Investing Value Lists in China's Home Furnishing Industry in 2017†released by Yiou.com was released. The Internet-wide soft-furnished furniture brand and Yimei are on the list. It is worth noting that at the award ceremony of the 7th China's Most Promising Enterprise in Ernst & Young's Fudan, Yihe Yimei won the “2017 Ernst & Young Fudan China's Most Promising Enterprise†and became the only home to receive this award this year. enterprise. This time, I have been awarded the “Most Investment Value Enterprise†in the home furnishing industry.
Yihe Yimei won the “Most Investing Value Enterprise†and “China's Most Potential Enterprise†respectively
Home improvement upgrade is not appropriate and Yimei rides the wind and waves
In recent years, with the changes in consumer attitudes and lifestyles after the 8090, consumers in the home market have gradually turned to young people aged 25-35. This part of the consumer is getting close to the age of marriage, squatting on the edge of work stress, they have higher expectations and pursuit of quality of life, pay attention to the health and comfort of the living environment, and eager to use personalized home decoration design for the same life belt With a sense of difference and freshness, the home improvement industry is facing an overall acceleration in consumption upgrades.
In order to comply with the trend of consumption upgrading, many home furnishing companies have begun to extend their reach to the home improvement field.
Well-known custom brands are also looking at the wind, trying to get a slice of the trillions of home improvement market. As the earliest brand that proposed the whole house soft furnishings, Yihe Yimei always thinks about the most real consumer demand of users. In order to gain insight into the consumer market, as early as September 2016, Yihe Yimei joined hands with Tencent Home to launch the “Full House Soft Pack Custom Home Furnishing Intention Survey†and released the “White Paper on Customized Consumer Trends for Whole House Soft Packingâ€. In the short-lived Tmall Shopping Carnival "War", Yihe Yimei successfully landed Tmall Double Eleven for the first time, and broke into the top ten of Tmall's home improvement brand, and won the Tmall Meijia whole house drapery. The number one in the category is the best. The development of Yiheyimei has quickly attracted the attention of capital. In April this year, Yihe Yimei successfully invested 80 million yuan in A+ round financing, and this time it took only one year from the first round of 50 million yuan. .
As a leader in the whole house soft-wear industry category, Yihe Yimei not only focuses on design-oriented, but also provides the whole house soft-packing service. It also strives to build the design based on consumer demand and to the public. Design allows users to feel the beauty of life. At the beginning of this year, Yihe Yimei officially established the European Design and R&D Center, signed a famous Italian designer, integrated the existing design into international elements, developed diversified product categories, and served the consumers in all aspects.
The investment promotion plan once again launched the whole house soft installment as the original
In addition to the intensive cultivation of products, Yihe Yimei has advantages in the supply chain coordination that other companies can't match. Yiyi and Yimei already have their own supply chain companies when many brands are still addressing supply and delivery issues. From the R&D side to the production side, the integration of resources and equipment was carried out. Based on the technological advantages of Xinghui CNC, 75 production bases were built nationwide, and the distribution radius was shortened to 150 km, which greatly saved time.
From VR experience to design and production, Yihe Yimei has one-stop delivery to restore the imagination of home.
There are many categories in the whole house, and different categories require different solutions. Yihe Yimei now has more than 200 production outlets and successfully deployed nine major cities in China, including Beijing, Hangzhou, Xi'an and Jinan. At the same time, in order to better serve each customer and let more than 2,000 SKUs arrive at the customer's home at the same time, Yihe Yimei successfully realized the planning management and production management in the process of supply chain integration, and cooperated with trunk logistics, large-scale warehousing, etc. This makes Yihe Yimei stand out among many competitors.
Although there is already a sound supply chain system, Yihe and Yimei want to do more than that. “In a home, the whole house customization can't solve all the problems. The simple cabinet customization can't satisfy the users. How to match the sofa, lamps, curtains, accessories, etc., the whole space needs to give consumers a soft dress. The overall plan can successfully complete the 'last mile' of home improvement.†Damei sister mentioned in the interview.
Yihe Yimei's new round of investment strategy is strong
In order to ensure the successful completion of the “last mile†of home improvement, users from all over the country can enjoy the “one-stop†home improvement service. Yihe Yimei is now opening a new round of investment promotion plan for 23 cities across the country, mainly for Shanghai. National key cities such as Tianjin, Chongqing, Wuhan, Zhengzhou, Shijiazhuang, Hefei, Shandong (Qingdao, Weifang, Yantai, Jining, Zibo), Jiangsu (Nanjing, Wuxi, Nantong, Changzhou, Xuzhou), Zhejiang (Ningbo, Wenzhou, Taizhou) Most cities in East China, such as Shaoxing and Fujian (Fuzhou and Xiamen), aim to establish and improve the strategic layout of North China, South China, Central China and East China. In addition to the policies of “new 50,000 yuan to offset the payment, advertising subsidies and 10% discount on product loadingâ€, Yihe Yimei Headquarters will also provide store design, opening support, and Tmall online drainage. , professional training, design software docking, after-sales service and other joining support.
"In the future, we must not only continue to build our own original design, optimize the supply chain system, but also further deepen the "one-stop" home improvement service, hoping to make Yihe Yimei the first brand of domestic Internet softwear and be able to do 'China' IKEA'." Damei sister said in an interview. Yihe Yimei has attracted a lot of attention from the industry due to its own advantages. In the future, Yihe Yimei will also cultivate products and serve users with a more confident attitude.
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