Since the reform and opening up, traditional manufacturing has become the main driving force for Zhejiang's economic growth. Zhejiang has become a major foreign trade province by vigorously developing the traditional textile industry. Since the 11th Five-Year Plan, especially since the international financial crisis in 2008, Zhejiang textile industry has taken the initiative to respond to changes in the global market, and has made new vitality through transformation and upgrading.
Industry actively embraces the Internet
Since the "Twelfth Five-Year Plan", Zhejiang has actively promoted the integration of mobile Internet, cloud computing, big data, and Internet of Things with the textile and garment industry, promoted the healthy development of e-commerce, and guided Zhejiang textile and garment enterprises to use the Internet to further expand domestic and foreign markets. Take Tongxiang as an example. At present, there are more than 20,000 e-commerce companies with an annual transaction volume of 68 billion yuan. Tongxiang accelerates the application of modern information technology, focusing on chemical fiber textiles with solid industrial foundation, competitive advantages and strong driving ability. The industry upgraded work, highlighted the "Internet +", and vigorously implemented the 100 billion yuan industry cultivation action. The brothel knit industrial park aims to build a world-famous and fashionable sweater knitwear design, creativity and R&D center; the Linhang Economic Zone aims to build a national-level chemical fiber new material industry base, and the total volume of the chemical fiber industry exceeds 1,000. 100 million yuan.
The Zhejiang textile industry has been strategically advanced in advance, and the “Textile Fabric Industry 4.0†has been included in the “13th Five-Year Plan†as a systematic project. As the first batch of apparel enterprises that apply e-commerce, Shaoxing Dongfang Ship Clothing Co., Ltd. actively cooperates with Internet cloud technology companies to develop ERP software, and forms online and offline wholesalers and agents to share information on new product release and inventory in real time. Changing the practice of traditional clothing companies to release new products six months in advance, greatly facilitating agents to order and replenish goods, while also significantly reducing the inventory of goods. There are still many companies like this in Shaoxing. They build information systems and produce them on demand to realize the whole process intelligent and transparent, improve forecasting efficiency and production speed, and at the same time compress production cycle and enhance enterprise competitiveness.
With the rapid development of e-commerce, both enterprises and clusters have tried to build the "Internet +" road. Haining Home Textiles combined with "Internet +" can be said to have changed the traditional development of the curtain industry. The new product iteration speed is accelerated, the product variety is continuously enriched, and the market circulation efficiency is improved. The home textile industry has now become a local pillar industry.
Innovation promotes brand level improvement In 2013, the output value of Zhejiang textile industry has exceeded one trillion yuan, but although the scale of production continues to expand, it also faces the problem of slower growth rate, low level of textile clusters and low added value of products. Zhejiang textile industry strengthens the innovation drive, builds a fashion-oriented town as a carrier, develops the fashion industry as the starting point, and leads the healthy development of the textile and garment industry. Lanxi textile industry takes fashion textile as the theme and promotes innovation ability. From 2011 to 2016, the number of fashion textile entrepreneurs above designated size has grown from 152 to 183, and the output value of fashion textile industry above designated size has increased from 16.4 billion yuan. 33.6 billion yuan, an increase of 104.88%; profits increased from 63.82 million yuan to 101.172 million yuan, an increase of 13.85 times, achieving a rapid growth of 13 years of continuous bleaching.
In terms of brand building, enterprises are encouraged to extend domestic independent brands internationally. For example, the Wanshili Group successfully acquired MARCROZIER, a French silk company with more than 120 years of history, and invited the former CEO of Hermes Silk Holdings Group to join the Wanshili Group for brand operation. Promote the textile industry from “Made in Zhejiang†to “Created in Zhejiangâ€, and realize the transformation from OEM processing and manufacturing to independent brand production and domestic and international sales, and realize the “quantity economy†to “brand economyâ€.
During the “Twelfth Five-Year Plan†period, Zhejiang vigorously promoted the construction of industrial platforms such as fashion cities, specialty fashion industry bases, fashion industrial parks, and key fashion brand enterprises, and developed fashion industries dominated by textile and apparel. Zhejiang textile industry has taken “quantity economy†"Transition to the "brand economy."
Intelligent manufacturing leads the industry upgrade
Nowadays, the textile industry in Zhejiang is in the critical period of transformation and upgrading. Its development faces real problems such as high labor costs, rising raw material prices and increased competition in export markets. In the face of development difficulties, Zhejiang textile industry actively seeks change, using intelligent manufacturing as a means to carry out changes in production mode and business model, and promote the development of Zhejiang textile industry to high-end.
Improving the intelligent technology level of textile equipment is an important measure to improve labor productivity and ensure product quality. Zhejiang has built 9 key enterprise research institutes in the field of intelligent textile printing and dyeing equipment. Their research results are distributed in all links of the industrial chain, effectively improving the overall level of the industrial chain. These research institutes have become the “think tanks†of Zhejiang textile equipment manufacturing enterprises. The technical personnel continuously provide innovative achievements and bring a wide variety of high-end mechanical equipments with complete functions to the modern textile industry in Zhejiang Province.
For the textile industry to take the road of intelligence, the government and enterprises in Shaoxing, Zhejiang are actively taking action. For example, the printing robot developed by Shaoxing County Ruiqun Textile Machinery Technology Co., Ltd. has become a bright spot. The robot uses its arms, wrists and end-effectors to automatically carry out a series of skilled movements such as textile screens and color pastes. The substitution of machines has provided technical support for enterprises to increase the added value of printing and dyeing products, and is the direction of intelligent development of textile printing and dyeing equipment in Zhejiang.
Editor in charge: Xu Yuehua
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